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Abstract

This study analyzes the management of Meta Business Suite (MBS) and the use of the Koddie platform as digital communication media at Hotel Novotel Jakarta Gajah Mada. Using a descriptive qualitative case study approach, this research examines managerial processes based on the POAE framework through data triangulation. The findings reveal that MBS functions as a daily operational hub integrated with Koddie for budget management and cross-channel media placement. Key issues identified include a significant decline in Instagram organic engagement by 95.8% and the dominance of bookings through Online Travel Agents (OTA) rather than the official hotel website. While in-house management provides advantages in message control and coordination flexibility, improvements are needed in visual content strategy and website user journey to enhance audience engagement and conversion in a competitive digital landscape.

Keywords

Meta Business Suite Digital Communication Hospitality Industry

How to Cite

Citation Format
Saputra, A. P. A., & Dharmawan, L. (2026). Pengelolaan Meta Business Suite sebagai Media Komunikasi Digital Hotel Novotel Jakarta Gajah Mada. Jurnal JTIK (Jurnal Teknologi Informasi Dan Komunikasi), 10(4), 1601-1608. https://doi.org/10.35870/jtik.v10i4.6928

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Author Biographies

Andien Putri Aliffia Saputra, IPB University

Program Studi Komunikasi Digital dan Media, Sekolah Vokasi, IPB University, Kota Bogor, Provinsi Jawa Barat, Indonesia.

Leonard Dharmawan, IPB University

Program Studi Komunikasi Digital dan Media, Sekolah Vokasi, IPB University, Kota Bogor, Provinsi Jawa Barat, Indonesia.

License

Copyright (c) 2026 Andien Putri Aliffia Saputra, Leonard Dharmawan

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

This is an open-access journal distributed under the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits unrestricted use, distribution, reproduction, and adaptation in any medium (even commercially), provided appropriate credit is given to the original author(s), a link to the license is provided, and any changes made are indicated. Authors retain copyright without restrictions and grant the journal the right of first publication as well as non-exclusive publishing rights for archiving, indexing, and scholarly dissemination.

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