Published: 2026-10-01

Pengelolaan Meta Business Suite sebagai Media Komunikasi Digital Hotel Novotel Jakarta Gajah Mada

DOI: 10.35870/jtik.v10i4.6928

Andien Putri Aliffia Saputra, Leonard Dharmawan
  • Andien Putri Aliffia Saputra: IPB University
  • Leonard Dharmawan: IPB University
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Abstract

This study analyzes the management of Meta Business Suite (MBS) and the use of the Koddie platform as digital communication media at Hotel Novotel Jakarta Gajah Mada. Using a descriptive qualitative case study approach, this research examines managerial processes based on the POAE framework through data triangulation. The findings reveal that MBS functions as a daily operational hub integrated with Koddie for budget management and cross-channel media placement. Key issues identified include a significant decline in Instagram organic engagement by 95.8% and the dominance of bookings through Online Travel Agents (OTA) rather than the official hotel website. While in-house management provides advantages in message control and coordination flexibility, improvements are needed in visual content strategy and website user journey to enhance audience engagement and conversion in a competitive digital landscape.

Keywords

Meta Business Suite; Digital Communication; Hospitality Industry

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How to Cite

Saputra, A. P. A., & Dharmawan, L. (2026). Pengelolaan Meta Business Suite sebagai Media Komunikasi Digital Hotel Novotel Jakarta Gajah Mada. Jurnal JTIK (Jurnal Teknologi Informasi Dan Komunikasi), 10(4), 1601-1608. https://doi.org/10.35870/jtik.v10i4.6928
Article Information

This article has been peer-reviewed and published in the Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 10 No. 4 (2026)

  • Section: Computer & Communication Science

  • Published: 2026-10-01

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Author Biographies
Andien Putri Aliffia Saputra, IPB University
Google Scholar ResearchGate ORCID

Program Studi Komunikasi Digital dan Media, Sekolah Vokasi, IPB University, Kota Bogor, Provinsi Jawa Barat, Indonesia.

Leonard Dharmawan, IPB University
Google Scholar ResearchGate ORCID

Program Studi Komunikasi Digital dan Media, Sekolah Vokasi, IPB University, Kota Bogor, Provinsi Jawa Barat, Indonesia.

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