Published: 2026-07-01
Konstruksi Realitas Budaya Film Jumbo dalam Pemberitaan Media Online detik.com
DOI: 10.35870/jtik.v10i3.6603
Abstract
This study aims to analyse how detik.com constructs cultural reality in its coverage of the film Jumbo. The study was conducted because mass media plays a significant role in shaping public understanding of the film. The media not only conveys factual information but also constructs cultural reality. Using the Reality Construction Theory of Peter L. Berger and Thomas Luckmann, this study maps three main phases of news coverage: pre-screening, screening, and post-screening. With 34 articles as research objects, data were collected through articles published between February 13 and April 30, 2025. With a qualitative approach, content analysis was used to identify news units, dominant narratives, themes, and interpretations of meaning and symbols. The results showed that the externalization process occurs through the promotional narrative and representation of Jumbo as a national film. Objectivation is realized through the strengthening of success symbols, such as viewers, symbolic awards, and comparisons with other popular films. The internalization process is formed through the collective image of Jumbo as a representation of the successful national animation industry. Explicitly, the media framed the film Jumbo as an achievement of the national film industry, and implicitly, the narrative strengthened the construction of Indonesia’s popular culture.
Keywords
Construction Of Reality; Jumbo Film; Popular Culture; Online Media; Berger & Luckmann
Article Information
This article has been peer-reviewed and published in the Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.
-
Issue: Vol. 10 No. 3 (2026)
-
Section: Computer & Communication Science
-
Published: 2026-07-01
-
License: CC BY 4.0
-
Copyright: © 2026 Authors
-
DOI: 10.35870/jtik.v10i3.6603
AI Research Hub
This article is indexed and available through various AI-powered research tools and citation platforms. Our AI Research Hub ensures that scholarly work is discoverable, accessible, and easily integrated into the global research ecosystem.
Sinta Dwi Utami, Universitas Budi Luhur
Fakultas Komunikasi dan Desain Kreatif, Universitas Budi Luhur, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta, Indonesia.
-
Alya, S. S. H., Pranaiswari, S. P., Maharawi, T., Khairunnisa, R., Permata, A. A. C., & Wiyata. (2025). Belajar komunikasi dan empati melalui film Jumbo dan inovasi promosi wisata Indonesia melalui industri kreatif. TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora, 3(2), 269–275. https://doi.org/10.47861/tuturan.v3i2.1868.
-
Anggraini, Z. N. (2025). Analysis of character dynamics and educational values in the 2025 animated film Jumbo. The 3rd ICONITIES (International Conference on Islamic Civilization and Humanities, 562–569.
-
Aviatri, Y., & Nurmailis. (2025). Analisis film animasi Jumbo dalam penanaman nilai karakter pada anak usia dini. Bunayya: Jurnal Pendidikan Anak, 11(2), 199–227. http://dx.doi.org/10.22373/bunayya.v11i2.30237.
-
Bakhtiar, S., Wibowo, I. S., Rahmawati, & Priyanto. (2024). Analisis kesalahan berbahasa dalam teks akademik mahasiswa Thailand di Universitas Jambi: Kajian semantik. 29Metafora: Jurnal Pembelajaran Bahasa Dan Sastra, 11(1), 29–43. https://doi.org/10.30595/mtf.v11i1.20920.
-
Bangsawan, A. (2021). Representasi budaya Jawa pada film animasi “Knight Kris.” ARTIKA, 5(1), 53–64. https://doi.org/10.34148/artika.v5i1.396.
-
Bungin, B. (2015). Konstuksi sosial media massa: Kekuatan pengaruh media massa, iklan televisi, dan keputusan konsumen serta kritik terhadap Peter Berger dan Thomas Luckmann (Cetakan Ke-3). Kencana, Prenadamedia Group.
-
Dewi, J., Rondli, W. S., & Fajrie, N. (2023). Nilai-nilai persatuan yang terkandung dalam film animasi Adit dan Sopo Jarwo episode upacara kemerdekaan Indonesia. INNOVATIVE: Journal of Social Science Research, 3(5), 10391–10400.
-
Hasbina, B. A., & Putri, M. R. (2024). Analisis pola komunikasi keluarga pada film animasi Encanto. JUMASH (Jurnal Mahasiswa Sosial Humaniora), 1(1), 17–37.
-
Hidranto, F. (2024, March 7). Industri animasi berpotensi melesat. Indonesia.go.id.
-
Husna, A., Hasan, K., Akmal, F., Chairunnisak, S., Yunanda, R., & Muhibuddin. (2025). Analisis isi konstruksi media massa dalam film Alif, Lam, Mim. Jurnal An-Nasyr: Jurnal Dakwah Dalam Mata Tinta, 12(1–14).
-
Jasmine, A. (2025, Mei). Jumbo raih 10 juta penonton dalam 60 hari, film Indonesia terlaris sepanjang masa. Tempo.co.
-
Krippendorff, K. (2018). Content analysis, an introduction to its methodology (Fourth Edition). SAGE Publication.
-
Kristianti, L. (2025, June 2). “JUMBO” jadi film Indonesia terlaris, lengserkan “KKN di Desa Penari.” Antara News.
-
Newman, N., Arguedas, A. R., Robertson, C. T., Nielsen, R. K., & Fletcher, R. (2025). Reuters Institute Digital News Report 2025 (p. 143). Reuters Institute for the Study of Journalism.
-
Paggaru, G. (2025, April 21). JUMBO film animasi lokal yang mengubah peta perfilman Indonesia. BPI.or.id.
-
Purnama, M. N. A. (2020). Nilai-nilai pendidikan moral (santun dan hormat pada orang lain) dalam film animasi Nussa dan Rara (dalam episode Kak Nussa). SCAFFOLDING: Jurnal Pendidikan Islam Dan Multikulturalisme, 2(1), 38–48. https://doi.org/10.37680/scaffolding.v2i1.279.
-
Putri, V. A. C., Parvez, M. A., Rizky, M. R., Robbani, H. C., Sholihah, N., Permata, A. A. C., & Wiyata. (2025). Kupas tuntas keterkaitan film Jumbo dengan komunikasi interpersonal dan peningkatan kunjungan bioskop. TUTURAN: Jurnal Ilmu Komunikasi, Sosial Dan Humaniora, 3(2), 287–305. https://doi.org/10.47861/tuturan.v3i2.1877.
-
Rahayu, T. E., & Hero, E. (2022). Konstruksi identitas sosial “Muslimah Motivations Riau” dalam gerakan hijrah melalui Instagram. Jurnal Medium, 9(2), 185–201. https://doi.org/10.25299/medium.2021.vol9(2).7844.
-
Rifa’i, A. B. (2024). Realitas media dan konstruksi sosial media. Journal of Islamic Social Science and Communication JISSC-DIKSI, 3(1), 29–42. https://doi.org/10.54801/jisscdiksi.v3i01.259.
-
Rulinawaty, Y., Yudhakusuma, D., Hendriarto, P., Erlianti, D., & Fitria, R. (2022). Analisis isi komunikasi publik Polri terkait mudik libur Natal dan Tahun Baru. Jurnal Komunikasi Profesional, 6(1), 026–038.
-
Salsabila, S., & Zahra. (2024, April 18). Problematika animasi pada industri perfilman di Indonesia. Unair.ac.id.
-
Saputra, E. R. S. H., & Frobenius, A. C. (2025). Sentiment analysis of animated film “JUMBO” on Twitter using random forest and semi-supervised learning. International Journal of Informatics and Computation (IJICOM), 7(2), 181–187. https://doi.org/10.35842/ijicom.
-
Sari, Y. J. R. T., & Pribadi, F. (2023). Konstruksi media online pada pemberitaan kasus penyebaran video pornografi. Paradigma, 12(2).
-
Se, A. R., Amarullah, R., & Pribadi, M. R. (2025). Analisis sentimen masyarakat terhadap film animasi Jumbo di platform Tiktok menggunakan algoritma Naive Bayes. JITET (Jurnal Informatika dan Teknik Elektro Terapan), 13(3), 181–187. http://dx.doi.org/10.23960/jitet.v13i3.6669.
-
Susilo, D. (2023). Analisis isi Instagram Polri pada persiapan arus mudik Lebaran 2023. Jurnal Pewarta Indonesia, 5(1), 39–51. http://dx.doi.org/10.25008/jpi.v5i1.127.
-
Tashfiyah, N. (2025). Analyzing controversies in the Jumbo animated film based on Qur’anic verses. Tafasir, 3(1), 134–151. https://doi.org/10.62376/tafasir.v3i1.
-
Triyono, A., & Marhuda, N. K. (2020). Studi analisis isi pesan dakwah dalam media sosial Instagram @dakwah_tauhid. Jurnal Interaksi: Jurnal Ilmu Komunikasi, 4(1), 50–67. https://doi.org/10.30596/interaksi.v4i1.3944.
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
1. Copyright Retention and Open Access License
Authors retain copyright of their work and grant the journal non-exclusive right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0).
This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
2. Rights Granted Under CC BY 4.0
Under this license, readers are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, including commercial use
- No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed
3. Attribution Requirements
All uses must include:
- Proper citation of the original work
- Link to the Creative Commons license
- Indication if changes were made to the original work
- No suggestion that the licensor endorses the user or their use
4. Additional Distribution Rights
Authors may:
- Deposit the published version in institutional repositories
- Share through academic social networks
- Include in books, monographs, or other publications
- Post on personal or institutional websites
Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.
5. Self-Archiving and Pre-Print Sharing
Authors are encouraged to:
- Share pre-prints and post-prints online
- Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
- Engage in scholarly communication throughout the publication process
6. Open Access Commitment
This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.