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Abstract

The decline in foreign tourist arrivals in Bali in 2025 represents a critical issue, given ‎the strategic role of tourism in regional economic development and community welfare. This ‎phenomenon occurs amid intensified global tourism competition and significant changes in ‎international travel behavior. This study aims to examine the dynamics of declining foreign ‎tourist arrivals in Bali and to identify the key factors influencing this trend. A descriptive ‎qualitative approach was employed by analyzing tourism-related conditions and phenomena ‎without relying on interview-based data. The findings indicate that the decline in foreign tourist ‎arrivals is driven by an interplay of global and local factors, including global economic ‎uncertainty, shifts in tourist preferences, destination overcrowding, environmental concerns, and ‎the perceived quality of tourism experiences. The impact of this decline extends beyond the core ‎tourism sector to supporting industries and local communities that depend on tourism-related ‎activities. These findings emphasize the need for adaptive and sustainable tourism management ‎strategies to strengthen Bali’s competitiveness as an international tourism destination amid ‎evolving global tourism dynamics.‎

Keywords

Bali Tourism Declining Arrivals Sustainable Tourism Tourism Dynamics

How to Cite

Citation Format
Sulistya, I., & Aprilina, N. (2026). Dinamika Penurunan Kunjungan Wisatawan Mancanegara di Bali Tahun 2025. Jurnal JTIK (Jurnal Teknologi Informasi Dan Komunikasi), 10(3), 985-995. https://doi.org/10.35870/jtik.v10i3.6307

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Author Biographies

Inka Sulistya, LSPR Institute of Communication and Business

LSPR Institute of Communication and Business, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta, Indonesia.

Nova Aprilina, LSPR Institute of Communication and Business

LSPR Institute of Communication and Business, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta, Indonesia.

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Copyright (c) 2026 Inka Sulistya, Nova Aprilina

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This work is licensed under a Creative Commons Attribution 4.0 International License.

This is an open-access journal distributed under the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits unrestricted use, distribution, reproduction, and adaptation in any medium (even commercially), provided appropriate credit is given to the original author(s), a link to the license is provided, and any changes made are indicated. Authors retain copyright without restrictions and grant the journal the right of first publication as well as non-exclusive publishing rights for archiving, indexing, and scholarly dissemination.

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