Dinamika Penurunan Kunjungan Wisatawan Mancanegara di Bali Tahun 2025
DOI:
https://doi.org/10.35870/jtik.v10i3.6307Keywords:
Bali Tourism, Declining Arrivals, Sustainable Tourism, Tourism DynamicsAbstract
The decline in foreign tourist arrivals in Bali in 2025 represents a critical issue, given the strategic role of tourism in regional economic development and community welfare. This phenomenon occurs amid intensified global tourism competition and significant changes in international travel behavior. This study aims to examine the dynamics of declining foreign tourist arrivals in Bali and to identify the key factors influencing this trend. A descriptive qualitative approach was employed by analyzing tourism-related conditions and phenomena without relying on interview-based data. The findings indicate that the decline in foreign tourist arrivals is driven by an interplay of global and local factors, including global economic uncertainty, shifts in tourist preferences, destination overcrowding, environmental concerns, and the perceived quality of tourism experiences. The impact of this decline extends beyond the core tourism sector to supporting industries and local communities that depend on tourism-related activities. These findings emphasize the need for adaptive and sustainable tourism management strategies to strengthen Bali’s competitiveness as an international tourism destination amid evolving global tourism dynamics.
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