Published: 2026-07-01
Strategi Komunikasi Public Relation Agency sebagai Konsultan dalam Menangani Kebutuhan Klien di Industri Teknologi
DOI: 10.35870/jtik.v10i3.6140
Abstract
This study analyzes the communication strategies of PR agencies that act as consultants in supporting the needs of clients in the technology industry. This research uses a descriptive qualitative approach through in-depth interviews with KlikPR managers and direct observation. The findings show that KlikPR's communication strategy follows three communication objectives, namely to secure understanding, to establish acceptance, and to motivate action. KlikPR prioritizes open communication, regular coordination, and participatory work practices to strengthen relationships with clients. This strategy is based on the theory of organizational communication flow through the aspect of downward communication, which serves to convey strategic directions and context, while upward communication facilitates the exchange of ideas, reporting, and evaluation. With an integrated and transparent communication approach, KlikPR is able to maintain client trust and build long-term partnerships.
Keywords
Communication Strategy; Internal Communication; Public Relations Agency; Technology Industry
Article Information
This article has been peer-reviewed and published in the Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 10 No. 3 (2026)
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Section: Computer & Communication Science
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Published: 2026-07-01
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License: CC BY 4.0
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Copyright: © 2026 Authors
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DOI: 10.35870/jtik.v10i3.6140
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Mutiara Dwi Putri, IPB University
Program Studi Komunikasi Digital dan Media, Fakultas Sekolah Vokasi, IPB University, Kota Bogor, Provinsi Jawa Barat, Indonesia.
Ika Sartika, IPB University
Program Studi Komunikasi Digital dan Media, Fakultas Sekolah Vokasi, IPB University, Kota Bogor, Provinsi Jawa Barat, Indonesia.
Renny Soelistiyowati, IPB University
Program Studi Komunikasi Digital dan Media, Fakultas Sekolah Vokasi, IPB University, Kota Bogor, Provinsi Jawa Barat, Indonesia.
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