Komunikasi dan Pemberdayaan: Strategi Komunitas WEPOSE Surabaya dalam Memberdayakan Anak Marginal
DOI:
https://doi.org/10.35870/jtik.v10i1.4711Keywords:
Communication Strategy, Marginalized Children Empowerment, Participatory Communication, WEPOSE CommunityAbstract
This study aims to explore the communication strategy implemented by the WEPOSE Community in Surabaya for empowering marginalized children. The analysis refers to Hafied Cangara’s five stages of communication strategy which include research, plan, execute, measure, and report. The research adopts a descriptive qualitative approach with data collected through in-depth interviews with community organizers. The findings indicate that WEPOSE applies a systematic communication strategy supported by participatory and dialogic communication approaches that actively involve children and the surrounding community in every stage of the program. The empowerment initiatives include educational activities such as regular learning sessions and social programs like parenting support, youth training, free health check-ups, educational tours, and social campaigns. This strategy has proven effective in enhancing children's knowledge, character, and social participation. The study recommends strengthening participatory communication as a key foundation for successful empowerment programs.
Downloads
References
Efendi, R., & Wahyudi, K. E. (2024). Pemberdayaan Anak Marginal Melalui Peran Yayasan Arek Lintang Surabaya. Indonesian Journal of Sociology, Education, and Development, 6(1), 81-100.
Effendy, O. U. (1990). Ilmu komunikasi teori dan praktek. Remaja Rosdakarya.
Juddi, M. F. (2024). Communication strategy evaluation of the empowerment program for women ex-migrant workers in Indonesia. Journal of International Women's Studies, 26(1), 15.
Martin, A., & Maulida, D. (2022). Strategi Komunikasi Dinas Sosial dalam Usaha Pemberdayaan Masyarakat Berkebutuhan di Kabupaten Nagan Raya. Jurnal Inovasi Penelitian, 3(4), 5689-5694.
Muchtar, K. (2016). Penerapan komunikasi partisipatif pada pembangunan di Indonesia. Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya, 1(1), 20-32. https://doi.org/10.33558/makna.v1i1.795.
Najib, F. (2025). STRATEGI KOMUNIKASI KOMUNITAS WEPOSE SURABAYA DALAM MEMBERDAYAKAN ANAK MARGINAL DI KOTA SURABAYA (Doctoral dissertation, UPN Veteran Jawa Timur).
Olsen, R. K. (2023). Key factors for child participation–an empowerment model for active inclusion in participatory processes. Frontiers in Psychology, 14, 1247483.
Pranoto, J. A. (2020, June). Strategi Komunikasi Partisipatif Kepala Desa Pada Program Pembangunan Desa (Studi Pada Desa Lokasi Baru Kecamatan Air Periukan Kabupaten Seluma). In Seminar Ilmu-Ilmu Sosial (pp. 39-64).
Rahayu, A. P. (2024). K KONDISI PENDIDIKAN ANAK JALANAN DI SURABAYA:(Studi Kasus pada Anak Jalanan Usia Dini di Kawasan Surabaya Utara). Didaktis: Jurnal Pendidikan dan Ilmu Pengetahuan, 24(2). https://doi.org/10.30651/didaktis.v24i2.23353.
Ramdani, M. A., Yusup, E., & Nayiroh, L. (2022). STRATEGI KOMUNIKASI RELAWAN DALAM MELAKUKAN PEMBERDAYAAN MASYARAKAT WILAYAH TERMARJINALKAN (Studi Kasus Pada Program Tatar Nusantara). NUSANTARA: Jurnal Ilmu Pengetahuan Sosial, 9(3), 762-778.
Rogers, E. M., & Singhal, A. (2003). Empowerment and communication: Lessons learned from organizing for social change. Annals of the International Communication Association, 67–85.
Sandora, M. (2019). Konsep pendidkan anak marginal dalam perspektif pendidikan berbasis masyarakat. Marwah: Jurnal Perempuan, Agama dan Jender, 18(2), 196-216.
Simamora, I. Y., Miko, M., Resty, R., Anur, A., Tazwa, T., Siska, S., ... & Manda, M. (2025). Penerapan Konsep Komunikasi Partisipatif pada Pembangunan di Indonesia. Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara, 2(3), 180-191. https://doi.org/10.62383/komunikasi.v2i3.498.
Sutowo, I. R. I. (2020). Komunikasi partisipatif dalam pengembangan kewirausahaan sosial di pandeglang, banten. Expose: Jurnal Ilmu Komunikasi, 3(1), 21-43.
Syifa’unnisa, A., & Rahmawati, I. (2023). Pemberdayaan Anak Jalanan Melalui Program Pelatihan Keterampilan Daur Ulang oleh Yayasan Kumala Tanjung Priok. Indonesian Journal of Conservation, 12(1), 39-45.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Fikrin Najib, Dyva Claretta
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
1. Copyright Retention and Open Access License
Authors retain copyright of their work and grant the journal non-exclusive right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0).
This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
2. Rights Granted Under CC BY 4.0
Under this license, readers are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, including commercial use
- No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed
3. Attribution Requirements
All uses must include:
- Proper citation of the original work
- Link to the Creative Commons license
- Indication if changes were made to the original work
- No suggestion that the licensor endorses the user or their use
4. Additional Distribution Rights
Authors may:
- Deposit the published version in institutional repositories
- Share through academic social networks
- Include in books, monographs, or other publications
- Post on personal or institutional websites
Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.
5. Self-Archiving and Pre-Print Sharing
Authors are encouraged to:
- Share pre-prints and post-prints online
- Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
- Engage in scholarly communication throughout the publication process
6. Open Access Commitment
This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.
