Persepsi Ex-Followers @gitasav terhadap Personal Branding-nya sebagai Education-Influencer pasca Pernyataan “Childfree” di Instagram
DOI:
https://doi.org/10.35870/jtik.v8i3.1994Keywords:
Education-Influencer, Ex-Followers, Instagram, Personal BrandingAbstract
Gita Savitri's statement regarding the issue of "childfree" on Instagram received various pro and con comments from internet users, especially followers of @gitasav, not even a few of them decided to unfollow @gitasav. The purpose of this study is to find out how the perception of ex-followers of @gitasav of her personal branding as education-influences after content and statements "childfree" on Instagram. This research is qualitative using a descriptive approach, which focuses on the eight main concepts of personal branding (8 laws of personal branding) by Montoya (2002). As a result, the perception of ex-followers @gitasav of her personal branding as education-influencers after content and statements about "childfree" don’t meet all elements in the main concept of personal branding by Montoya (2002), because it doesn’t meet the elements of Personality (The Law of Personality), Visibility (The Law of Visibility), Unity (The Law of Unity), and Goodwill (The Law of Goodwill).
Downloads
References
Creswell, J. W., & Creswell, J. D. (2017). Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications.
Fadhilah, E. (2022). Childfree Dalam Pandangan Islam. Al-Mawarid Jurnal Syariah Dan Hukum (JSYH), 3(2), 72. DOI: https://doi.org/10.20885/mawarid.vol3.iss2.art1.
Haganta, K., Arrasy, F., & Masruroh, S. A. (2022). Manusia, Terlalu (Banyak) Manusia: Kontroversi Childfree Di Tengah Alasan Agama, Sains, Dan Krisis Ekologi. Konferensi Integrasi Interkoneksi Islam Dan Sains, 4(1), 309-320.
Hanandita, T. (2022). Konstruksi masyarakat tentang hidup tanpa anak setelah menikah. Jurnal Analisa Sosiologi, 11(1). DOI: https://doi.org/10.20961/jas.v11i1.56920.
Hogg, M. A., & Vaughan, G. M. (1995). Social psychology: An introduction. Harvester Wheatsheaf.
Liliweri, A. (2022). Persepsi Sikap dan Prasangka dalam Komunikasi Antarbudaya.
Moleong, L. J. (2019). Metodologi penelitian kualitatif. PT Remaja Rosdakarya Bandung.
Montoya, P., & Vandehey, T. (2002). The personal branding phenomenon: realize greater influence, explosive income growth and rapid career advancement by applying the branding techniques of Michael, Martha & Oprah. Peter Montoya.
Rahardjo, M. (2018). Paradigma interpretif.
Nuroh, S., & Sulhan, M. (2022). Fenomena Childfree Pada Generasi Milenial Ditinjau Dari Perspektif Islam. An-Nawa: Jurnal Studi Islam, 4(2), 136-146. DOI: https://doi.org/10.37758/annawa.v4i2.528.
Patnani, M., Takwin, B., & Mansoer, W. W. (2021). Bahagia tanpa anak? Arti penting anak bagi involuntary childless. Jurnal Ilmiah Psikologi Terapan, 9(1), 117-129. DOI: https://doi.org/10.22219/jipt.v9i1.14260.
Raharjo, F. S. (2019). The master book of personal branding: Seni membangun merek diri dengan teknik berbicara. Anak Hebat Indonesia.
Mulyana, D. (2008). Metode Penelitian Komunikasi. Bandung: PT Remaja Rosdakarya. Safina. 2014. Penggunaan Twitter Sebagai Media Pemasaran Interaktif. Media.
Ramadini, F. D. (2022). Strategi Personal Branding Male Beauty Influencer@ Yudhistirawr di Instagram. MEDIALOG: Jurnal Ilmu Komunikasi, 5(1), 171-183. DOI: https://doi.org/10.35326/medialog.v5i1.133.
Ievansyah, I., & Sadono, T. P. (2018). Personal branding dalam komunikasi selebritis (studi kasus personal branding alumni abang none jakarta di media sosial “Instagram”). Bricolage: Jurnal Magister Ilmu Komunikasi, 4(02), 149-162. DOI: http://dx.doi.org/10.30813/bricolage.v4i02.1658.
Salam, O. D. (2020). Personal branding digital natives di era komunikasi media baru (analisis personal branding di media sosial instagram). Business Economic, Communication, and Social Sciences Journal (BECOSS), 2(1), 19-30. DOI: https://doi.org/10.21512/becossjournal.v2i1.6070.
Shivana, D., Nurida, S., & Setiawan, J. H. (2021). Analisis Persepsi Followers Instagram Akun@ marioteguh Mengenai Personal Branding Mario Teguh Pasca Kasus Pengakuan Anak Kandung oleh Kiswinar. COMMENTATE: Journal of Communication Management, 2(1), 66-77.
Stobert, S., & Kemeny, A. (2003). Childfree by choice. Statistics Canada.
Sugiyono, D. (2013). Metode penelitian pendidikan pendekatan kuantitatif, kualitatif dan R&D.
Tanaka, K., & Johnson, N. E. (2016). Childlessness and mental well-being in a global context. Journal of family issues, 37(8), 1027-1045.
Widyastuti, D. A., Wiloso, P. G., & Herwandito, S. (2017). Analisis Personal Branding di Media Sosial (Studi Kasus Personal Branding Sha’an d’Anthes di Instagram). Jurnal Inovasi, 11(1), 1-16.
Downloads
Published
Issue
Section
License
Copyright (c) 2024 Giofanny D Br Silalahi, Ratih Hasanah Sudradjat
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Authors who publish with this journal agree to the following terms:
1. Copyright Retention and Open Access License
Authors retain copyright of their work and grant the journal non-exclusive right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0).
This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
2. Rights Granted Under CC BY 4.0
Under this license, readers are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, including commercial use
- No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed
3. Attribution Requirements
All uses must include:
- Proper citation of the original work
- Link to the Creative Commons license
- Indication if changes were made to the original work
- No suggestion that the licensor endorses the user or their use
4. Additional Distribution Rights
Authors may:
- Deposit the published version in institutional repositories
- Share through academic social networks
- Include in books, monographs, or other publications
- Post on personal or institutional websites
Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.
5. Self-Archiving and Pre-Print Sharing
Authors are encouraged to:
- Share pre-prints and post-prints online
- Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
- Engage in scholarly communication throughout the publication process
6. Open Access Commitment
This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.
