Published: 2024-07-01
Persepsi Ex-Followers @gitasav terhadap Personal Branding-nya sebagai Education-Influencer pasca Pernyataan “Childfree” di Instagram
DOI: 10.35870/jtik.v8i3.1994
Abstract
Gita Savitri's statement regarding the issue of "childfree" on Instagram received various pro and con comments from internet users, especially followers of @gitasav, not even a few of them decided to unfollow @gitasav. The purpose of this study is to find out how the perception of ex-followers of @gitasav of her personal branding as education-influences after content and statements "childfree" on Instagram. This research is qualitative using a descriptive approach, which focuses on the eight main concepts of personal branding (8 laws of personal branding) by Montoya (2002). As a result, the perception of ex-followers @gitasav of her personal branding as education-influencers after content and statements about "childfree" don’t meet all elements in the main concept of personal branding by Montoya (2002), because it doesn’t meet the elements of Personality (The Law of Personality), Visibility (The Law of Visibility), Unity (The Law of Unity), and Goodwill (The Law of Goodwill).
Keywords
Education-Influencer; Ex-Followers; Instagram; Personal Branding
Article Information
This article has been peer-reviewed and published in the Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 8 No. 3 (2024)
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Section: Computer & Communication Science
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Published: 2024-07-01
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License: CC BY 4.0
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Copyright: © 2024 Authors
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DOI: 10.35870/jtik.v8i3.1994
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Giofanny D Br Silalahi, , Universitas Telkom
Program Studi Ilmu Komunikasi, Fakultas Komunikasi dan Bisnis, Universitas Telkom, Kota Bandung, Provinsi Jawa Barat, Indonesia
Ratih Hasanah Sudradjat, , Universitas Telkom
Program Studi Ilmu Komunikasi, Fakultas Komunikasi dan Bisnis, Universitas Telkom, Kota Bandung, Provinsi Jawa Barat, Indonesia
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