Search Results

Keywords: "Visual Appeal"

The Influence of Perceived Interactivity and Visual Appeal on Impulse Buying in Beauty Home Services: The Mediating Role of Perceived Enjoyment and A Multi-Group Analysis (MGA) Approach

Authors: Shellda Lestari, Antonius Felix

View Affiliation Details
Shellda Lestari: Universitas Bunda Mulia
Antonius Felix: Universitas Bunda Mulia
Pages: 1205-1212
DOI:  10.35870/ijmsit.v6i2.7698
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Understanding Impluse Buying in Tiktok Shop: An Investigation into Hedonic and Utilitarian Browsing in Indonesia

Authors: Gezha Meisya Azzahra, Anton Agus Setyawan

View Affiliation Details
Gezha Meisya Azzahra: Universitas Muhammadiyah Surakarta
Anton Agus Setyawan: Universitas Muhammadiyah Surakarta
Pages: 175-182
DOI:  10.35870/ijmsit.v5i1.3801
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
1 - 2 of 2 items