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Keywords: "Viral Marketing"

The Mediating Role of Brand Image in the Relationship between Viral Marketing and Repurchase Intention among Menantea Consumers in Bandung

Authors: Henny Utarsih, Nabila Cinta Putri

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Henny Utarsih: Universitas Ekuitas Indonesia
Nabila Cinta Putri: Universitas Ekuitas Indonesia
Pages: 1465-1473
DOI:  10.35870/ijmsit.v6i2.7769
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