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Keywords: "Technology"

Application of Smart Technology in Marketing Strategy Development: An Overview of the Hotel Industry in Bali

Authors: Seno Hadi Saputro, Arninda, Ferdy Firmansyah, Munawir

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Seno Hadi Saputro: ISB Atma Luhur
Arninda: Universitas Muhammadiyah Pontianak
Ferdy Firmansyah: Universitas Muhammadiyah Pontianak
Munawir: Institut Teknologi dan Bisnis Muhammadiyah Bali
Pages: 217-225
DOI:  10.35870/ijmsit.v3i2.1491
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Utilization of Technology in Human Resource Management Optimizing Efficiency and Productivity in the Digital Era

Authors: Abdus Salam, Munawir

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Abdus Salam: STMIK Indonesia Banda Aceh
Munawir: Institut Teknologi dan Bisnis Muhammadiyah Bali
Pages: 236-245
DOI:  10.35870/ijmsit.v4i2.2910
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The Role of Business Size and Technology Adoption in Enhancing MSME Financial Performance

Authors: Yulianto Umar Rofi'i

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Yulianto Umar Rofi'i: Institut Teknologi dan Bisnis Muhammadiyah Bali
Pages: 201-209
DOI:  10.35870/ijmsit.v5i1.3833
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Optimization of Digital Technology Utilization in Marketing Strategy Development to Enhance the Competitiveness of MSME Products

Authors: Rachmiani, Naufal Haidar Ahmada, Darusman

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Rachmiani: Institut Tekhnologi Sains Muhammadiyah Kolaka Utara
Naufal Haidar Ahmada: Institut Teknologi dan Bisnis Muhammadiyah Purbalingga
Darusman: Universitas Muhammadiyah Pontianak
Pages: 56-66
DOI:  10.35870/ijmsit.v5i1.3648
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Service Promotion Strategies in the Digital Economy Era: Leveraging Technology and Electronic Communications to Face Challenges and Seize Opportunities

Authors: Sinarwaty, Rachmiani

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Sinarwaty: Haluoleo University
Rachmiani: Univesritas Muhammadiyah Kolaka Utara
Pages: 438-446
DOI:  10.35870/ijmsit.v6i1.6952
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The Impact of Organizational Culture on Employee Retention and Performance in the Technology Industry: A Comparative Study

Authors: Agus Suherman, Nur Arminarahmah, Martini

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Agus Suherman: Universitas Islam Syekh-Yusuf
Nur Arminarahmah: Universitas Islam Kalimantan Muhammad Arsyad Albanjari
Martini: ITB Bina Sriwijaya Palembang
Pages: 516-526
DOI:  10.35870/ijmsit.v4i2.3405
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Application of The Technology Acceptance Model in Measuring Customer Satisfaction and Loyalty

Authors: Muh Tasrif, Anton Agus Setiawan, Edy Purwo Saputro, Kussudyarsana

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Muh Tasrif: Muhammadiyah University of Surakarta
Anton Agus Setiawan: Muhammadiyah University of Surakarta
Edy Purwo Saputro: Muhammadiyah University of Surakarta
Kussudyarsana: Muhammadiyah University of Surakarta
Pages: 84-92
DOI:  10.35870/ijmsit.v3i1.1049
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Raising Performance Through Information Technology and A Good Work Environment

Authors: Arizta Salsabila, Andriyastuti Suratman

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Arizta Salsabila: Islamic University of Indonesia
Andriyastuti Suratman: Islamic University of Indonesia
Pages: 121-130
DOI:  10.35870/ijmsit.v3i1.1295
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Analysis of the Effect of Work From Home and the Use of Information Technology on Employee Performance Through Job Satisfaction as Intervening Variable (Study at the Lumajang Regional Forestry Service Branch and Jember Regional Forestry Service Branch)

Authors: Sriyaningsih Sriyaningsih, Ni Nyoman Putu Martini, Nursaid Nursaid

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Sriyaningsih Sriyaningsih: Universitas Muhammadiyah Jember
Ni Nyoman Putu Martini: Universitas Muhammadiyah Jember
Nursaid Nursaid: Universitas Muhammadiyah Jember
Pages: 45-55
DOI:  10.35870/ijmsit.v2i1.469
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The Influence of Financial Technology and Financial Literacy on Financial Behavior in the Digital Era

Authors: Nugraha Rasyid, Goso, Muhammad Ikbal

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Nugraha Rasyid: Universitas Muhammadiyah Palopo
Goso: Universitas Muhammadiyah Palopo
Muhammad Ikbal: Universitas Muhammadiyah Palopo
Pages: 116-123
DOI:  10.35870/ijmsit.v5i1.3578
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Holistic Strategy in Building Competitive Advantage in the Digital Era and Market Disruption

Authors: Wahyu Sri Handono, Yulianto Umar Rofi’i, Upik Sri Sulistyawati

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Wahyu Sri Handono: Institut Teknologi dan Bisnis Muhammadiyah Bali
Yulianto Umar Rofi’i: Institut Teknologi dan Bisnis Muhammadiyah Bali
Upik Sri Sulistyawati: Institut Teknologi dan Bisnis Muhammadiyah Bali
Pages: 492-503
DOI:  10.35870/ijmsit.v4i2.3320
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The Influence of Information Technology and The Use of Social Media on Employee Performance at Diskominfo-SP in Utara Luwu District

Authors: Amedia, Adil Basir, Sofyan Syamsuddin

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Amedia: Universitas Muhammadiyah Palopo
Adil Basir: Universitas Muhammadiyah Palopo
Sofyan Syamsuddin: Universitas Muhammadiyah Palopo
Pages: 56-63
DOI:  10.35870/ijmsit.v4i1.1921
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Internal Audit Strategies in Strengthening Corporate Governance: A Risk Management and Compliance Analysis

Authors: Sumardi, Fredy Arios Tiblola, Anto Purwadi

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Sumardi: Universitas Tangerang Raya
Fredy Arios Tiblola: STIE Bukit Zaitun Sorong
Anto Purwadi: Sekolah Tinggi Media Komunikasi Trisakti
Pages: 101-109
DOI:  10.35870/ijmsit.v6i1.6545
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Implementation of Virtual Reality (VR) and Augmented Reality (AR) in Marketing and Service Development to Increase Customers in the Hospitality Sector

Authors: Ahmad Solihin, Siti Nur Azizah, Sutomo

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Ahmad Solihin: Universitas Primagraha
Siti Nur Azizah: Muhammadiyah University Purwokerto
Sutomo: Universitas Tangerang Raya
Pages: 450-458
DOI:  10.35870/ijmsit.v4i2.3200
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Risk Analysis in New Product Development Projects in the Technology Industry

Authors: Rachmiani, Saddam Hussaen, Enggal Sriwardiningsih

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Rachmiani: Institut Tekhnologi Sains Muhammadiyah Kolaka Utara
Saddam Hussaen: Universitas Bina Sarana Informatika
Enggal Sriwardiningsih: Universitas Bina Nusantara Jakarta
Pages: 218-227
DOI:  10.35870/ijmsit.v4i2.2901
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AI-Enhanced Remote Sensing for Forest Fire Mitigation: Integrating UAV and Satellite Imagery to Strengthen Indonesia's National Security

Authors: Anggi Pradikti Purna Dewi, Asep Adang Supriyadi

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Anggi Pradikti Purna Dewi: Sekolah Tinggi Intelijen Negara
Asep Adang Supriyadi: Universitas Pertahanan Republik Indonesia
Pages: 568-577
DOI:  10.35870/ijmsit.v6i1.6981
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Implementation of Augmented Reality Learning Media Technology at the Primary and Secondary Education Levels in Cimahi City, West Java

Authors: Nur Alamsyah, Dina Fauziyah

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Nur Alamsyah: Universitas Nasional Pasim
Dina Fauziyah: Universitas Nasional Pasim
Pages: 25 - 30
DOI:  10.35870/ijmsit.v1i2.354
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Strategic Analysis of Cloud Computing Adoption in E-Commerce Digital Transformation

Authors: Chriestina

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Chriestina: Universitas Multi Data Palembang
Pages: 295-302
DOI:  10.35870/ijmsit.v5i2.4816
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Investment Strategies for Strengthening the Organizational Knowledge System in Industrial Business Entities

Authors: Margarita Ekadjaja, Rorlen

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Margarita Ekadjaja: Universitas Tarumanagara
Rorlen: Universitas Tarumanagara
Pages: 421-430
DOI:  10.35870/ijmsit.v5i2.5917
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The Effect of Social Commerce Platforms and Perceived Product Quality on Product Sales Growth, Moderated by Digital Promotional Strategies: A Case Study at Zahra Store in Tebo Regency, Jambi Province

Authors: Chairunnisa Azzahra, Vivi Yosefri Yanti, Rita Zunarti

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Chairunnisa Azzahra: Universitas Muhammadiyah Muara Bungo
Vivi Yosefri Yanti: Universitas Muhammadiyah Muara Bungo
Rita Zunarti: Universitas Muhammadiyah Muara Bungo
Pages: 686-697
DOI:  10.35870/ijmsit.v6i1.7258
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Purchase Intention on Instagram: The Roles of Digital Pricing Strategy, Social Media Engagement, and Perceived Value

Authors: Syahdan Muhada Assyaf, Ahmad Risman, Rita Zunarti

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Syahdan Muhada Assyaf: Universitas Muhammadiyah Muara Bungo
Ahmad Risman: Universitas Muhammadiyah Muara Bungo
Rita Zunarti: Universitas Muhammadiyah Muara Bungo
Pages: 677-685
DOI:  10.35870/ijmsit.v6i1.7255
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The Impact of Technological Innovation on Sustainability and Competitiveness in the Food and Beverage Industry Sector

Authors: Muhamad Teguh Setiadi

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Muhamad Teguh Setiadi: Universitas Primagraha
Pages: 438-449
DOI:  10.35870/ijmsit.v4i2.3208
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The Purple Squirrel Paradox: Leveraging Technology and Inclusive Strategies for Attracting and Retaining Exceptional Talent in Tech Startups

Authors: Parul Choudhary, Dr Anand Shankar Raja M, Dr Manish Kothari

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Parul Choudhary: ISBR Business School
Dr Anand Shankar Raja M: ISBR Business School
Dr Manish Kothari: ISBR Business School
Pages: 47-59
DOI:  10.35870/ijmsit.v6i1.6268
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Digital Marketing 4.0 and Its Role in Enhancing E-Commerce Competitiveness: Evidence from Coffee Shop Businesses in Indonesia

Authors: Arnolt Kristian Pakpahan, Ayu Ekasari, Verrel Rhein Indra Setiawan

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Arnolt Kristian Pakpahan: Trisakti University
Ayu Ekasari: Trisakti University
Verrel Rhein Indra Setiawan: University of Northampton
Pages: 165-171
DOI:  10.35870/ijmsit.v6i1.6537
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The Impact of Social Media Usage on MSME Performance: The Role of Innovation Capability as a Moderating Factor

Authors: Willyan Sahetapy, Agustinus Biay, Rusdi

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Willyan Sahetapy: Sekolah Tinggi Ilmu Ekonomi Bukit Zaitun
Agustinus Biay: Sekolah Tinggi Ilmu Ekonomi Bukit Zaitun
Rusdi: Universitas Muhammadiyah Sorong
Pages: 271-278
DOI:  10.35870/ijmsit.v5i2.4555
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