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Keywords: "Social Proof"

Understanding Purchase Decisions in Indonesian Social Commerce: The Effects of Social Proof, Perceived Scarcity, Perceived Value, and Parasocial Interaction through the Stimulus–Organism–Response Perspective

Authors: Lean Sahda Hafiza, Ratna Listiana Dewanti

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Lean Sahda Hafiza: Universitas Teknologi Yogyakarta
Ratna Listiana Dewanti: Universitas Teknologi Yogyakarta
Pages: 1364-1375
DOI:  10.35870/ijmsit.v6i2.7715
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The Impact of Online Reviews and Ratings on Consumer Purchasing Decisions on E-commerce Platforms

Authors: Rachmiani, Nabila Kintan Oktadinna, Tribowo Rachmat Fauzan

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Rachmiani: Institut Tekhnologi Sains Muhammadiyah Kolaka Utara
Nabila Kintan Oktadinna: ITB Bina Sriwijaya Palembang
Tribowo Rachmat Fauzan: Padjadjaran University
Pages: 504-515
DOI:  10.35870/ijmsit.v4i2.3373
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