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Purchase Intention on Instagram: The Roles of Digital Pricing Strategy, Social Media Engagement, and Perceived Value
Authors: Syahdan Muhada Assyaf, Ahmad Risman, Rita Zunarti
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Syahdan Muhada Assyaf:
Universitas Muhammadiyah Muara Bungo
Ahmad Risman:
Universitas Muhammadiyah Muara Bungo
Rita Zunarti:
Universitas Muhammadiyah Muara Bungo
Pages: 677-685
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Service Promotion Strategies in the Digital Economy Era: Leveraging Technology and Electronic Communications to Face Challenges and Seize Opportunities
Authors: Sinarwaty, Rachmiani
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Sinarwaty:
Haluoleo University
Rachmiani:
Univesritas Muhammadiyah Kolaka Utara
Pages: 438-446
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Digital Marketing Strategy in the Online Fashion Industry
Authors: Wahyu Sri Handono, Anthoneta Kopong, Muhammad Nur Madani
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Wahyu Sri Handono:
Institut Teknologi dan Bisnis Muhammadiyah Bali
Anthoneta Kopong:
STIE Bukit Zaitun Sorong
Muhammad Nur Madani:
STMIK Widya Cipta Dharma
Pages: 119-128
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Physical Humanlikeness as A Moderator of The Relationship Between AI Influencer Marketing and Purchase Intention
Authors: Rahyono, Ayu Nursari, Lestari Wuryanti, Reza Hardian Pratama
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Rahyono:
Universitas Malahayati
Ayu Nursari:
Universitas Malahayati
Lestari Wuryanti:
Universitas Malahayati
Reza Hardian Pratama:
Universitas Malahayati
Pages: 560-567
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Digital Marketing 4.0 and Its Role in Enhancing E-Commerce Competitiveness: Evidence from Coffee Shop Businesses in Indonesia
Authors: Arnolt Kristian Pakpahan, Ayu Ekasari, Verrel Rhein Indra Setiawan
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Arnolt Kristian Pakpahan:
Trisakti University
Ayu Ekasari:
Trisakti University
Verrel Rhein Indra Setiawan:
University of Northampton
Pages: 165-171
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