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Understanding Purchase Decisions in Indonesian Social Commerce: The Effects of Social Proof, Perceived Scarcity, Perceived Value, and Parasocial Interaction through the Stimulus–Organism–Response Perspective
Authors: Lean Sahda Hafiza, Ratna Listiana Dewanti
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The Effect of Perceived Enjoyment and Social Interaction on Continuance Intention Through User Satisfaction Among Valorant Players in Bandung City
Authors: Afif Nasywa Ramadhan, Faizal Fardhani Sigarlaki
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The Impact of Social Media Marketing on Brand Loyalty: The Role of Brand Trust and Brand Equity as Mediating Variables
Authors: Sutomo, Sumardi, Lesna Purnawan, Unes Juhaeni
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The Effect of Fear of Missing Out (FoMO) on Intention to Use Strava: The Moderating Role of Social Media
Authors: Prasetyo Ari Herlambang, Edi Nurtjahjadi
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Purchase Intention on Instagram: The Roles of Digital Pricing Strategy, Social Media Engagement, and Perceived Value
Authors: Syahdan Muhada Assyaf, Ahmad Risman, Rita Zunarti
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The Impact of Online Interaction on User Loyalty in Social Commerce through the Mediation of Shopping Value
Authors: Indra Akbar, Sofyan, Ismail
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Physical Humanlikeness as A Moderator of The Relationship Between AI Influencer Marketing and Purchase Intention
Authors: Rahyono, Ayu Nursari, Lestari Wuryanti, Reza Hardian Pratama
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The Impact of Economic Uncertainty on Food Security and the Role of Business Openness as a Moderating Factor in Indonesia's Economic Development
Authors: Willyan Sahetapy