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Keywords: "Skincare Industry"

The Role of Electronic Word-of-Mouth, Social Media Engagement, and Brand Image in Shaping Consumer Purchase Decisions: Evidence from Indonesia's Skincare Industry

Authors: Joko Suprianto, Rudianto, Jones Zenas Rante

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Joko Suprianto: Institut Bisnis dan Multimedia asmi
Rudianto: Institut Bisnis dan Multimedia asmi
Jones Zenas Rante: Institut Bisnis dan Multimedia asmi
Pages: 1747-1756
DOI:  10.35870/ijmsit.v6i2.7657
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