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Keywords: "Sales promotion"

The Effect of Social Commerce Platforms and Perceived Product Quality on Product Sales Growth, Moderated by Digital Promotional Strategies: A Case Study at Zahra Store in Tebo Regency, Jambi Province

Authors: Chairunnisa Azzahra, Vivi Yosefri Yanti, Rita Zunarti

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Chairunnisa Azzahra: Universitas Muhammadiyah Muara Bungo
Vivi Yosefri Yanti: Universitas Muhammadiyah Muara Bungo
Rita Zunarti: Universitas Muhammadiyah Muara Bungo
Pages: 686-697
DOI:  10.35870/ijmsit.v6i1.7258
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A Dual-Factor Analysis of Impulsive Purchasing Among Fteks Students on TikTok Shop: With Positive Emotions as A Moderator

Authors: Reza Febrina Agustin, Delyardi Nur, Rita Zunarti

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Reza Febrina Agustin: Universitas Muhammadiyah Muara Bungo
Delyardi Nur: Universitas Fort de Kock
Rita Zunarti: Universitas Muhammadiyah Muara Bungo
Pages: 644-655
DOI:  10.35870/ijmsit.v6i1.7197
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The Effect of Sales Promotion on Impulse Buying: The Role of Fear of Missing Out (FoMO) as a Moderating Variable in Tokopedia Consumers

Authors: Lusi Susilawati, Wala Erpurini

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Lusi Susilawati: Universitas Jenderal Achmad Yani
Wala Erpurini: Universitas Jenderal Achmad Yani
Pages: 1122-1130
DOI:  10.35870/ijmsit.v6i2.7312
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Implementation of the Apriori Algorithm for Product Recommendation Analysis at Asyifa Serba 35.000 Retail Store in Kisaran

Authors: Ardiansyah Putra Tambunan, Adi Prijuna Lubis, Parini

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Ardiansyah Putra Tambunan: Universitas Royal
Adi Prijuna Lubis: Universitas Royal
Parini: Universitas Royal
Pages: 843-849
DOI:  10.35870/ijmsit.v6i1.7289
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Tableau-Based Business Intelligence Analysis For the 4P Strategy and Product Sales KPIs in Vending Machines at Minori Group

Authors: Lambok Rommy Sulaeman, Chowal Jundy Kumoro, Syaban Maulana, Davina Clarissa Rabbani

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Lambok Rommy Sulaeman: Politeknik Takumi
Chowal Jundy Kumoro: Politeknik Takumi
Syaban Maulana: Politeknik Takumi
Davina Clarissa Rabbani: Politeknik Takumi
Pages: 473-479
DOI:  10.35870/ijmsit.v5i2.5979
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Mediation of Purchase Interest: The Influence of Price, Product Quality and Social Media Promotion on The Purchase Decision of AMDK in Bondowoso Regency

Authors: Rolis Wikarsono, Budi Santoso, Nurul Qomariah

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Rolis Wikarsono: Universitas Muhammadiyah Jember
Budi Santoso: Universitas Muhammadiyah Jember
Nurul Qomariah: Universitas Muhammadiyah Jember
Pages: 544-559
DOI:  10.35870/ijmsit.v6i1.7051
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Distribution Strategy Analysis to Increase Sales Excellence at PT Bintang Sidoraya

Authors: Jauhari Arief Bustaman, Anas Hidayat

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Jauhari Arief Bustaman: Islamic University of Indonesia
Anas Hidayat: Islamic University of Indonesia
Pages: 261-265
DOI:  10.35870/ijmsit.v3i2.1643
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Service Promotion Strategies in the Digital Economy Era: Leveraging Technology and Electronic Communications to Face Challenges and Seize Opportunities

Authors: Sinarwaty, Rachmiani

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Sinarwaty: Haluoleo University
Rachmiani: Univesritas Muhammadiyah Kolaka Utara
Pages: 438-446
DOI:  10.35870/ijmsit.v6i1.6952
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