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Keywords: "Purchase interest"

Mediation of Purchase Interest: The Influence of Price, Product Quality and Social Media Promotion on The Purchase Decision of AMDK in Bondowoso Regency

Authors: Rolis Wikarsono, Budi Santoso, Nurul Qomariah

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Rolis Wikarsono: Universitas Muhammadiyah Jember
Budi Santoso: Universitas Muhammadiyah Jember
Nurul Qomariah: Universitas Muhammadiyah Jember
Pages: 544-559
DOI:  10.35870/ijmsit.v6i1.7051
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Boycott Appeals and Local Purchase Intentions: The Role of Campaign Intensity in Indonesia’s Consumer Behavior

Authors: Ricky Angga Ariska, Fadilla Purwitasari, Evianah

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Ricky Angga Ariska: Universitas Wijaya Kusuma Surabaya
Fadilla Purwitasari: Universitas Wijaya Kusuma Surabaya
Evianah: Universitas Wijaya Kusuma Surabaya
Pages: 287-296
DOI:  10.35870/ijmsit.v6i1.6629
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Price, Quality, and Availability Factors on Consumption Intention of Healthy Food

Authors: Kusdiyanto, Edy Purwo Saputro, Zulfa Irawati, Sri Murwanti, Irmawati, Dewi Probowati Setyaningrum

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Kusdiyanto: Muhammadiyah University of Surakarta
Edy Purwo Saputro: Muhammadiyah University of Surakarta
Zulfa Irawati: Muhammadiyah University of Surakarta
Sri Murwanti: Muhammadiyah University of Surakarta
Irmawati: Muhammadiyah University of Surakarta
Dewi Probowati Setyaningrum: Muhammadiyah University of Surakarta
Pages: 61-69
DOI:  10.35870/ijmsit.v3i1.878
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A Global Bibliometric Analysis of Consumer Susceptibility to Interpersonal Influence Research: Trends, Themes, and Intellectual Structure (1992–2025)

Authors: Audita Sarashanty Aisha, Tony Wijaya

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Audita Sarashanty Aisha: Universitas Negeri Yogyakarta
Tony Wijaya: Universitas Negeri Yogyakarta
Pages: 725-732
DOI:  10.35870/ijmsit.v6i1.7108
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