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Keywords: "Promotional stimuli hedonic value"

The impact of Promotional Stimuli and Hedonic Value on Impulse Buying Driven by Positive Emotions Among Tokopedia Users

Authors: Intan Dwi Nuraeni, Wala Erpurini

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Intan Dwi Nuraeni: Universitas Jenderal Achmad Yani
Wala Erpurini: Universitas Jenderal Achmad Yani
Pages: 867-873
DOI:  10.35870/ijmsit.v6i1.7024
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