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Keywords: "Product attributes"

The Effect of Product Attributes, Brand Image, and Variety Seeking on Brand Switching of Lemonilo Instant Noodles

Authors: Achmad Jauhar Wiyoko, Ralina Transistari

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Achmad Jauhar Wiyoko: Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta
Ralina Transistari: Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta
Pages: 268-275
DOI:  10.35870/ijmsit.v4i2.2902
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Consumer Segmentation With K-Means at Lucky Shop Tanjungbalai

Authors: Reza Ahmad Fauzi, Masitah Handayani, Parini

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Reza Ahmad Fauzi: Universitas Royal
Masitah Handayani: Universitas Royal
Parini: Universitas Royal
Pages: 765-770
DOI:  10.35870/ijmsit.v6i1.7213
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Application of the KNN Algorithm to Assess Customer Satisfaction at A2 Collection Sei Silau Timur

Authors: Lutfi Anniswa Sitorus, Jeperson Hutahaean, Cecep Maulana

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Lutfi Anniswa Sitorus: Universitas Royal
Jeperson Hutahaean: Universitas Royal
Cecep Maulana: Universitas Royal
Pages: 331-339
DOI:  10.35870/ijmsit.v6i1.6813
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