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Keywords: "Physical Humanlikeness"

Physical Humanlikeness as A Moderator of The Relationship Between AI Influencer Marketing and Purchase Intention

Authors: Rahyono, Ayu Nursari, Lestari Wuryanti, Reza Hardian Pratama

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Rahyono: Universitas Malahayati
Ayu Nursari: Universitas Malahayati
Lestari Wuryanti: Universitas Malahayati
Reza Hardian Pratama: Universitas Malahayati
Pages: 560-567
DOI:  10.35870/ijmsit.v6i1.7072
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