Search Results

Keywords: "Perceived Interactivity"

The Influence of Perceived Interactivity and Visual Appeal on Impulse Buying in Beauty Home Services: The Mediating Role of Perceived Enjoyment and A Multi-Group Analysis (MGA) Approach

Authors: Shellda Lestari, Antonius Felix

View Affiliation Details
Shellda Lestari: Universitas Bunda Mulia
Antonius Felix: Universitas Bunda Mulia
Pages: 1205-1212
DOI:  10.35870/ijmsit.v6i2.7698
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
1 - 1 of 1 items