Search Results

Keywords: "Parasocial Interaction"

Understanding Purchase Decisions in Indonesian Social Commerce: The Effects of Social Proof, Perceived Scarcity, Perceived Value, and Parasocial Interaction through the Stimulus–Organism–Response Perspective

Authors: Lean Sahda Hafiza, Ratna Listiana Dewanti

View Affiliation Details
Lean Sahda Hafiza: Universitas Teknologi Yogyakarta
Ratna Listiana Dewanti: Universitas Teknologi Yogyakarta
Pages: 1364-1375
DOI:  10.35870/ijmsit.v6i2.7715
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
1 - 1 of 1 items