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Keywords: "PLS-SEM"

Boycott Appeals and Local Purchase Intentions: The Role of Campaign Intensity in Indonesia’s Consumer Behavior

Authors: Ricky Angga Ariska, Fadilla Purwitasari, Evianah

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Ricky Angga Ariska: Universitas Wijaya Kusuma Surabaya
Fadilla Purwitasari: Universitas Wijaya Kusuma Surabaya
Evianah: Universitas Wijaya Kusuma Surabaya
Pages: 287-296
DOI:  10.35870/ijmsit.v6i1.6629
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The Role of Customer Experience in Shaping Purchase Decisions: The Mediating Effect of Customer Engagement on Digital E-Commerce Platforms

Authors: Firdaus, M. Rully Sjahirul Alim, Kukuh Mulyanto, Abdullah, Asepta Hendriyanto, Nuruddin Mahmud, Fiderius Ismanto, Heru Yulianto, Alis Arifa Rahman

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Firdaus: Universitas Muhammadiyah Semarang
M. Rully Sjahirul Alim: Universitas Muhammadiyah Semarang
Kukuh Mulyanto: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Abdullah: Sekolah Tinggi Ilmu Ekonomi Totalwin
Asepta Hendriyanto: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Nuruddin Mahmud: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Fiderius Ismanto: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Heru Yulianto: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Alis Arifa Rahman: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Pages: 277-286
DOI:  10.35870/ijmsit.v6i1.6627
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The Influence of Human Resource Competencies and Facilities on Hotel Occupancy: Consumer Satisfaction Mediation in Makassar City

Authors: Edi Jusriadi, Ambo Uleng

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Edi Jusriadi: Universitas Muhammadiyah Makassar
Ambo Uleng: Universitas Syekh Yusuf Al Makassari Gowa
Pages: 153-164
DOI:  10.35870/ijmsit.v6i1.6530
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Bitcoin Risk Perception and Investment Behavior: The Role of Literacy and Trust

Authors: I Made Ardita, Ni Made Suci, Fridayana Yudiatmaja

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I Made Ardita: Universitas Pendidikan Ganesha
Ni Made Suci: Universitas Pendidikan Ganesha
Fridayana Yudiatmaja: Universitas Pendidikan Ganesha
Pages: 609-618
DOI:  10.35870/ijmsit.v6i1.6979
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The Mediating Role of e-WOM in the Relationship between e-Service Quality, e-Trust, and Repurchase Intention: A Study of Traveloka Users in Indonesia

Authors: Yulia Kusumawardani, Putu Indah Rahmawati, Ni Luh Wayan Sayang Telagawathi

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Yulia Kusumawardani: Universitas Pendidikan Ganesha
Putu Indah Rahmawati: Universitas Pendidikan Ganesha
Ni Luh Wayan Sayang Telagawathi: Universitas Pendidikan Ganesha
Pages: 468-484
DOI:  10.35870/ijmsit.v6i1.6985
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Financial Decision-Making of Female Culinary MSME Entrepreneurs in Gorontalo City: Integrating Digital Financial Literacy, Financial Capability, and Spending Behavior within Financial Behavior Theory

Authors: Musafir, Eka Zahra Solikahan, Ariawan

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Musafir: Universitas Ichsan Gorontalo
Eka Zahra Solikahan: Universitas Ichsan Gorontalo
Ariawan: Universitas Bosowa
Pages: 340-347
DOI:  10.35870/ijmsit.v6i1.6577
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The Effect of Perceived ROI on Perceived Value and Adoption Intention

Authors: Rizki Pratama Johanis Paransa, Rr Chusnu Syarifa Diah Kusuma, Fajar Wahyu Nugroho, Kurnia Wulandari

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Rizki Pratama Johanis Paransa: Universitas Negeri Yogyakarta
Rr Chusnu Syarifa Diah Kusuma: Universitas Negeri Yogyakarta
Fajar Wahyu Nugroho: Universitas Negeri Yogyakarta
Kurnia Wulandari: Universitas Negeri Yogyakarta
Pages: 428-437
DOI:  10.35870/ijmsit.v6i1.6926
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The Effect of Work Environment, Career Development, and Incentives on Employee Job Satisfaction at PT XYZ

Authors: Yulia Dwi Lestari, Mohamad Lutfi, Mochamad Rizal

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Yulia Dwi Lestari: Universitas Teknologi Muhammadiyah Jakarta
Mohamad Lutfi: Universitas Teknologi Muhammadiyah Jakarta
Mochamad Rizal: Universitas Teknologi Muhammadiyah Jakarta
Pages: 188-200
DOI:  10.35870/ijmsit.v6i1.6669
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Assessing Future Purchase Intentions in E-Commerce: An Empirical Study on Digital Consumers

Authors: Rorlen, Margarita Ekadjaja, Christiandinata Tjandra Bravo

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Rorlen: Universitas Tarumanagara
Margarita Ekadjaja: Universitas Tarumanagara
Christiandinata Tjandra Bravo: Universitas Tarumanagara
Pages: 288-294
DOI:  10.35870/ijmsit.v5i2.4736
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