Search Results

Keywords: "Online purchase intention"

The Effect of Visual Consistency and Content Quality on Online Purchase Intention Through Brand Awareness of The Local Fashion Brand Rangkay Future

Authors: Salman Haqil Majid, Edi Nurtjahjadi

View Affiliation Details
Salman Haqil Majid: Universitas Jenderal Achmad Yani
Edi Nurtjahjadi: Universitas Jenderal Achmad Yani
Pages: 1516-1524
DOI:  10.35870/ijmsit.v6i2.7982
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Content Marketing and Online Reviews: Keys to Purchase Intention for Brodo Products on TikTok Shop

Authors: Henny Utarsih, Siti Nur Rani Syadiah

View Affiliation Details
Henny Utarsih: Universitas Ekuitas Indonesia
Siti Nur Rani Syadiah: Universitas Ekuitas Indonesia
Pages: 1474-1481
DOI:  10.35870/ijmsit.v6i2.7792
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
The Effect of CSR Activities on Purchase Intention: The Mediating Role of Brand Image and Corporate Image on UNIQLO

Authors: Rizki Juwita Sari, Anton Agus Setyawan

View Affiliation Details
Rizki Juwita Sari: Universitas Muhammadiyah Surakarta
Anton Agus Setyawan: Universitas Muhammadiyah Surakarta
Pages: 167-174
DOI:  10.35870/ijmsit.v5i1.3800
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
The Mediating Role of e-WOM in the Relationship between e-Service Quality, e-Trust, and Repurchase Intention: A Study of Traveloka Users in Indonesia

Authors: Yulia Kusumawardani, Putu Indah Rahmawati, Ni Luh Wayan Sayang Telagawathi

View Affiliation Details
Yulia Kusumawardani: Universitas Pendidikan Ganesha
Putu Indah Rahmawati: Universitas Pendidikan Ganesha
Ni Luh Wayan Sayang Telagawathi: Universitas Pendidikan Ganesha
Pages: 468-484
DOI:  10.35870/ijmsit.v6i1.6985
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
The Effect of Product Advertising Through YouTube Media on Brand Awareness, Brand Image, and Purchase Intentions in the Millennial Generation

Authors: Fariz Irfandi, Agus Abdurrahman

View Affiliation Details
Fariz Irfandi: Islamic University of Indonesia
Agus Abdurrahman: Islamic University of Indonesia
Pages: 237-244
DOI:  10.35870/ijmsit.v3i2.1534
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Scarcity Strategies and Price Promotions in Enhancing Consumer Purchase Intensity

Authors: Rofily Putriyandari, Ali Amran, Nany Budi Hardjayanti

View Affiliation Details
Rofily Putriyandari: Universitas ARS
Ali Amran: Universitas ARS
Nany Budi Hardjayanti: University Nani Bili Nusantara
Pages: 303-310
DOI:  10.35870/ijmsit.v5i2.4817
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Assessing Future Purchase Intentions in E-Commerce: An Empirical Study on Digital Consumers

Authors: Rorlen, Margarita Ekadjaja, Christiandinata Tjandra Bravo

View Affiliation Details
Rorlen: Universitas Tarumanagara
Margarita Ekadjaja: Universitas Tarumanagara
Christiandinata Tjandra Bravo: Universitas Tarumanagara
Pages: 288-294
DOI:  10.35870/ijmsit.v5i2.4736
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Boycott Appeals and Local Purchase Intentions: The Role of Campaign Intensity in Indonesia’s Consumer Behavior

Authors: Ricky Angga Ariska, Fadilla Purwitasari, Evianah

View Affiliation Details
Ricky Angga Ariska: Universitas Wijaya Kusuma Surabaya
Fadilla Purwitasari: Universitas Wijaya Kusuma Surabaya
Evianah: Universitas Wijaya Kusuma Surabaya
Pages: 287-296
DOI:  10.35870/ijmsit.v6i1.6629
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
The Mediating Role of Brand Image in the Relationship between Viral Marketing and Repurchase Intention among Menantea Consumers in Bandung

Authors: Henny Utarsih, Nabila Cinta Putri

View Affiliation Details
Henny Utarsih: Universitas Ekuitas Indonesia
Nabila Cinta Putri: Universitas Ekuitas Indonesia
Pages: 1465-1473
DOI:  10.35870/ijmsit.v6i2.7769
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
A Global Bibliometric Analysis of Consumer Susceptibility to Interpersonal Influence Research: Trends, Themes, and Intellectual Structure (1992–2025)

Authors: Audita Sarashanty Aisha, Tony Wijaya

View Affiliation Details
Audita Sarashanty Aisha: Universitas Negeri Yogyakarta
Tony Wijaya: Universitas Negeri Yogyakarta
Pages: 725-732
DOI:  10.35870/ijmsit.v6i1.7108
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
1 - 10 of 10 items