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Keywords: "Multi-Group Analysis (MGA)"

The Influence of Perceived Interactivity and Visual Appeal on Impulse Buying in Beauty Home Services: The Mediating Role of Perceived Enjoyment and A Multi-Group Analysis (MGA) Approach

Authors: Shellda Lestari, Antonius Felix

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Shellda Lestari: Universitas Bunda Mulia
Antonius Felix: Universitas Bunda Mulia
Pages: 1205-1212
DOI:  10.35870/ijmsit.v6i2.7698
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