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Keywords: "Influencer marketing"

Skintific Purchase Decisions Among TikTok Users in Purwokerto: The Role of Influencer Marketing, e-WOM, Brand Image, and Product Quality

Authors: M Rizki Bahtiar, Totok Haryanto, Erny Rachmawati, Hengky Widhiandono

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M Rizki Bahtiar: Universitas Muhammadiyah Purwokerto
Totok Haryanto: Universitas Muhammadiyah Purwokerto
Erny Rachmawati: Universitas Muhammadiyah Purwokerto
Hengky Widhiandono: Universitas Muhammadiyah Purwokerto
Pages: 1787-1797
DOI:  10.35870/ijmsit.v6i2.8288
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Physical Humanlikeness as A Moderator of The Relationship Between AI Influencer Marketing and Purchase Intention

Authors: Rahyono, Ayu Nursari, Lestari Wuryanti, Reza Hardian Pratama

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Rahyono: Universitas Malahayati
Ayu Nursari: Universitas Malahayati
Lestari Wuryanti: Universitas Malahayati
Reza Hardian Pratama: Universitas Malahayati
Pages: 560-567
DOI:  10.35870/ijmsit.v6i1.7072
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A Global Bibliometric Analysis of Consumer Susceptibility to Interpersonal Influence Research: Trends, Themes, and Intellectual Structure (1992–2025)

Authors: Audita Sarashanty Aisha, Tony Wijaya

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Audita Sarashanty Aisha: Universitas Negeri Yogyakarta
Tony Wijaya: Universitas Negeri Yogyakarta
Pages: 725-732
DOI:  10.35870/ijmsit.v6i1.7108
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