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Keywords: "Impulse Buying"

The Effect of Sales Promotion on Impulse Buying: The Role of Fear of Missing Out (FoMO) as a Moderating Variable in Tokopedia Consumers

Authors: Lusi Susilawati, Wala Erpurini

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Lusi Susilawati: Universitas Jenderal Achmad Yani
Wala Erpurini: Universitas Jenderal Achmad Yani
Pages: 1122-1130
DOI:  10.35870/ijmsit.v6i2.7312
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The impact of Promotional Stimuli and Hedonic Value on Impulse Buying Driven by Positive Emotions Among Tokopedia Users

Authors: Intan Dwi Nuraeni, Wala Erpurini

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Intan Dwi Nuraeni: Universitas Jenderal Achmad Yani
Wala Erpurini: Universitas Jenderal Achmad Yani
Pages: 867-873
DOI:  10.35870/ijmsit.v6i1.7024
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Understanding Impluse Buying in Tiktok Shop: An Investigation into Hedonic and Utilitarian Browsing in Indonesia

Authors: Gezha Meisya Azzahra, Anton Agus Setyawan

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Gezha Meisya Azzahra: Universitas Muhammadiyah Surakarta
Anton Agus Setyawan: Universitas Muhammadiyah Surakarta
Pages: 175-182
DOI:  10.35870/ijmsit.v5i1.3801
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The Influence of Perceived Interactivity and Visual Appeal on Impulse Buying in Beauty Home Services: The Mediating Role of Perceived Enjoyment and A Multi-Group Analysis (MGA) Approach

Authors: Shellda Lestari, Antonius Felix

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Shellda Lestari: Universitas Bunda Mulia
Antonius Felix: Universitas Bunda Mulia
Pages: 1205-1212
DOI:  10.35870/ijmsit.v6i2.7698
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