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Keywords: "Fear of missing out (FoMO)"

The Effect of Sales Promotion on Impulse Buying: The Role of Fear of Missing Out (FoMO) as a Moderating Variable in Tokopedia Consumers

Authors: Lusi Susilawati, Wala Erpurini

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Lusi Susilawati: Universitas Jenderal Achmad Yani
Wala Erpurini: Universitas Jenderal Achmad Yani
Pages: 1122-1130
DOI:  10.35870/ijmsit.v6i2.7312
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