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A Dual-Factor Analysis of Impulsive Purchasing Among Fteks Students on TikTok Shop: With Positive Emotions as A Moderator
Authors: Reza Febrina Agustin, Delyardi Nur, Rita Zunarti
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Reza Febrina Agustin:
Universitas Muhammadiyah Muara Bungo
Delyardi Nur:
Universitas Fort de Kock
Rita Zunarti:
Universitas Muhammadiyah Muara Bungo
Pages: 644-655
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The Mediating Role of Brand Image in Celebrity Endorser and E-WOM Effects on Gen Z's MS GLOW Purchase Decisions in Semarang
Authors: Shandya Aissy Syafaq, Firdaus, Zailani Abdullah
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Shandya Aissy Syafaq:
Universitas Muhammadiyah Semarang
Firdaus:
Universitas Muhammadiyah Semarang
Zailani Abdullah:
University of Malaysia Kelantan
Pages: 142-152
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Unveiling The Impact of Electronic Word-Of-Mouth On Corporate Social Responsibility Communication In The Banking Sector
Authors: Nizar Fauzan, Rita Kusumawati, Nursaadah Syahro Fitriyah
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Nizar Fauzan:
Khon Kaen University
Rita Kusumawati:
Muhammadiyah University of Yogyakarta
Nursaadah Syahro Fitriyah:
Chiang Mai University
Pages: 131-142
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The Mediating Role of e-WOM in the Relationship between e-Service Quality, e-Trust, and Repurchase Intention: A Study of Traveloka Users in Indonesia
Authors: Yulia Kusumawardani, Putu Indah Rahmawati, Ni Luh Wayan Sayang Telagawathi
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Yulia Kusumawardani:
Universitas Pendidikan Ganesha
Putu Indah Rahmawati:
Universitas Pendidikan Ganesha
Ni Luh Wayan Sayang Telagawathi:
Universitas Pendidikan Ganesha
Pages: 468-484
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