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Keywords: "Digital Marketing Capability"

The Influence of Digital Marketing Capability on the Marketing Performance of MSMEs in the Digital Transformation Era: The Moderating Role of Customer Satisfaction

Authors: Sri Mulyono, Ika Ramadani

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Sri Mulyono: Universitas Horizon Indonesia
Ika Ramadani: Universitas Horizon Indonesia
Pages: 125-132
DOI:  10.35870/ijmsit.v6i1.6520
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The Moderating Role of Human Resource Competence in The Relationship Between Digital Literacy, Marketing Innovation, and MSMEs Business Performance in Pontianak

Authors: Arninda, Ferdy Firmansyah, Ryanti

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Arninda: Universitas Muhammadiyah Pontianak
Ferdy Firmansyah: Universitas Muhammadiyah Pontianak
Ryanti: Universitas Muhammadiyah Pontianak
Pages: 619-631
DOI:  10.35870/ijmsit.v6i1.6993
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The Impact of Social Media Usage on MSME Performance: The Role of Innovation Capability as a Moderating Factor

Authors: Willyan Sahetapy, Agustinus Biay, Rusdi

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Willyan Sahetapy: Sekolah Tinggi Ilmu Ekonomi Bukit Zaitun
Agustinus Biay: Sekolah Tinggi Ilmu Ekonomi Bukit Zaitun
Rusdi: Universitas Muhammadiyah Sorong
Pages: 271-278
DOI:  10.35870/ijmsit.v5i2.4555
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