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Keywords: "Content quality"

The Effect of Visual Consistency and Content Quality on Online Purchase Intention Through Brand Awareness of The Local Fashion Brand Rangkay Future

Authors: Salman Haqil Majid, Edi Nurtjahjadi

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Salman Haqil Majid: Universitas Jenderal Achmad Yani
Edi Nurtjahjadi: Universitas Jenderal Achmad Yani
Pages: 1516-1524
DOI:  10.35870/ijmsit.v6i2.7982
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Content Marketing and Online Reviews: Keys to Purchase Intention for Brodo Products on TikTok Shop

Authors: Henny Utarsih, Siti Nur Rani Syadiah

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Henny Utarsih: Universitas Ekuitas Indonesia
Siti Nur Rani Syadiah: Universitas Ekuitas Indonesia
Pages: 1474-1481
DOI:  10.35870/ijmsit.v6i2.7792
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Assessing Future Purchase Intentions in E-Commerce: An Empirical Study on Digital Consumers

Authors: Rorlen, Margarita Ekadjaja, Christiandinata Tjandra Bravo

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Rorlen: Universitas Tarumanagara
Margarita Ekadjaja: Universitas Tarumanagara
Christiandinata Tjandra Bravo: Universitas Tarumanagara
Pages: 288-294
DOI:  10.35870/ijmsit.v5i2.4736
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The Mediating Role of Brand Image in the Relationship between Viral Marketing and Repurchase Intention among Menantea Consumers in Bandung

Authors: Henny Utarsih, Nabila Cinta Putri

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Henny Utarsih: Universitas Ekuitas Indonesia
Nabila Cinta Putri: Universitas Ekuitas Indonesia
Pages: 1465-1473
DOI:  10.35870/ijmsit.v6i2.7769
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