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Content Marketing and Online Reviews: Keys to Purchase Intention for Brodo Products on TikTok Shop
Authors: Henny Utarsih, Siti Nur Rani Syadiah
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Henny Utarsih:
Universitas Ekuitas Indonesia
Siti Nur Rani Syadiah:
Universitas Ekuitas Indonesia
Pages: 1474-1481
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Digital Marketing Strategy in the Online Fashion Industry
Authors: Wahyu Sri Handono, Anthoneta Kopong, Muhammad Nur Madani
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Wahyu Sri Handono:
Institut Teknologi dan Bisnis Muhammadiyah Bali
Anthoneta Kopong:
STIE Bukit Zaitun Sorong
Muhammad Nur Madani:
STMIK Widya Cipta Dharma
Pages: 119-128
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The Mediating Role of Brand Image in the Relationship between Viral Marketing and Repurchase Intention among Menantea Consumers in Bandung
Authors: Henny Utarsih, Nabila Cinta Putri
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Henny Utarsih:
Universitas Ekuitas Indonesia
Nabila Cinta Putri:
Universitas Ekuitas Indonesia
Pages: 1465-1473
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Digital Marketing 4.0 and Its Role in Enhancing E-Commerce Competitiveness: Evidence from Coffee Shop Businesses in Indonesia
Authors: Arnolt Kristian Pakpahan, Ayu Ekasari, Verrel Rhein Indra Setiawan
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Arnolt Kristian Pakpahan:
Trisakti University
Ayu Ekasari:
Trisakti University
Verrel Rhein Indra Setiawan:
University of Northampton
Pages: 165-171
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Understanding Impluse Buying in Tiktok Shop: An Investigation into Hedonic and Utilitarian Browsing in Indonesia
Authors: Gezha Meisya Azzahra, Anton Agus Setyawan
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Gezha Meisya Azzahra:
Universitas Muhammadiyah Surakarta
Anton Agus Setyawan:
Universitas Muhammadiyah Surakarta
Pages: 175-182
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