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Keywords: "Consumer knowledge"

The Effects of Corporate Identity and Product Knowledge on Consumer Purchase Decision

Authors: Asep Saepudin, Edi Ganda Permana, Wursan, Tine Badriatin

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Asep Saepudin: University Langlangbuana
Edi Ganda Permana: University Siliwangi
Wursan: University Siliwangi
Tine Badriatin: University Siliwangi
Pages: 48-54
DOI:  10.35870/ijmsit.v2i2.812
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Brand Positioning Strategy and Consumer Knowledge: Its Impact on Brand Attitude and Purchase Decision

Authors: Aat Ruchiat Nugraha, Diah Fatma Sjoraida

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Aat Ruchiat Nugraha: Padjadjaran University
Diah Fatma Sjoraida: Padjadjaran University
Pages: 67-75
DOI:  10.35870/ijmsit.v5i1.3707
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Online Shopping Decisions Based Perceived Ease of Use As Mediation

Authors: Sirda, Ihwan Susila, Moechammad Nasir, Soepatini

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Sirda: Universitas Muhammadiyah Surakarta
Ihwan Susila: Universitas Muhammadiyah Surakarta
Moechammad Nasir: Universitas Muhammadiyah Surakarta
Soepatini: Universitas Muhammadiyah Surakarta
Pages: 37-46
DOI:  10.35870/ijmsit.v4i1.1927
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Scarcity Strategies and Price Promotions in Enhancing Consumer Purchase Intensity

Authors: Rofily Putriyandari, Ali Amran, Nany Budi Hardjayanti

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Rofily Putriyandari: Universitas ARS
Ali Amran: Universitas ARS
Nany Budi Hardjayanti: University Nani Bili Nusantara
Pages: 303-310
DOI:  10.35870/ijmsit.v5i2.4817
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Purchase Intention on Instagram: The Roles of Digital Pricing Strategy, Social Media Engagement, and Perceived Value

Authors: Syahdan Muhada Assyaf, Ahmad Risman, Rita Zunarti

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Syahdan Muhada Assyaf: Universitas Muhammadiyah Muara Bungo
Ahmad Risman: Universitas Muhammadiyah Muara Bungo
Rita Zunarti: Universitas Muhammadiyah Muara Bungo
Pages: 677-685
DOI:  10.35870/ijmsit.v6i1.7255
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Analysis of the Strategy for the Implementation of Klik Indomaret E-Commerce Application in Improving the Quality of Consumer Service

Authors: Asrawan, Cholifatul Sholikah

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Asrawan: Universitas Syekh Yusuf Al Makassari Gowa
Cholifatul Sholikah: Universitas Terbuka
Pages: 359-365
DOI:  10.35870/ijmsit.v6i1.6745
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