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Keywords: "Big Data"

The Impact of Artificial Intelligence and Big Data Integration on Decision-Making and Supply Chain Efficiency in Modern Logistics

Authors: Jeni Karay, Reni Koibur

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Jeni Karay: University Ottow Geisler
Reni Koibur: Universitas Ottow Geisler
Pages: 1-9
DOI:  10.35870/ijmsit.v6i1.6344
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Factors Influencing Online Shopping Decisions in the Fashion Industry

Authors: Welly Surjono

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Welly Surjono: Universitas Sangga Buana
Pages: 297-311
DOI:  10.35870/ijmsit.v4i2.3004
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Digital Transformation in the Hospitality Industry: Improving Efficiency and Guest Experience

Authors: Fahmi Amirulloh Anwar, Dian Deliana, Suyamto

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Fahmi Amirulloh Anwar: Universitas Primagraha
Dian Deliana: Universitas Muhammadiyah Karanganyar
Suyamto: Universitas Muhammadiyah Karanganyar
Pages: 428-437
DOI:  10.35870/ijmsit.v4i2.3201
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Holistic Strategy in Building Competitive Advantage in the Digital Era and Market Disruption

Authors: Wahyu Sri Handono, Yulianto Umar Rofi’i, Upik Sri Sulistyawati

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Wahyu Sri Handono: Institut Teknologi dan Bisnis Muhammadiyah Bali
Yulianto Umar Rofi’i: Institut Teknologi dan Bisnis Muhammadiyah Bali
Upik Sri Sulistyawati: Institut Teknologi dan Bisnis Muhammadiyah Bali
Pages: 492-503
DOI:  10.35870/ijmsit.v4i2.3320
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The Effect of Sales Promotion on Impulse Buying: The Role of Fear of Missing Out (FoMO) as a Moderating Variable in Tokopedia Consumers

Authors: Lusi Susilawati, Wala Erpurini

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Lusi Susilawati: Universitas Jenderal Achmad Yani
Wala Erpurini: Universitas Jenderal Achmad Yani
Pages: 1122-1130
DOI:  10.35870/ijmsit.v6i2.7312
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Building Sustainable Branding in the Hospitality & Tourism Industry: Integrating Corporate Identity, Social Responsibility, and Reputation

Authors: Suyamto, Dian Deliana, Sujatmiko

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Suyamto: Universitas Muhammadiyah Karanganyar
Dian Deliana: Universitas Muhammadiyah Karanganyar
Sujatmiko: Universitas Muhammadiyah Karanganyar
Pages: 279-287
DOI:  10.35870/ijmsit.v5i2.4609
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Digital Transformation in Banking Management: Optimizing Operational Efficiency and Enhancing Customer Experience

Authors: Yuli Alam, Siti Nur Azizah, Caroline

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Yuli Alam: ITB Bina Sriwijaya Palembang
Siti Nur Azizah: Muhammadiyah University Purwokerto
Caroline: Universitas Sultan Fatah
Pages: 46-55
DOI:  10.35870/ijmsit.v5i1.3646
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