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Keywords: "Apple Watch"

Determinants of Purchase Intention toward Apple Watch Smartwatch in Bandung City: The role of Perceived Usefulness for Health, Social-Adjustive Function, and Value-Expressive Function

Authors: Bintang Samala, Abdul Ahmad Hafidh Nurmansyah

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Bintang Samala: Universitas Jenderal Achmad Yani
Abdul Ahmad Hafidh Nurmansyah: Universitas Jenderal Achmad Yani
Pages: 1311-1318
DOI:  10.35870/ijmsit.v6i2.7619
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