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Self-Efficacy and Students’ Career Readiness in Bandar Lampung: The Mediating Role of Achievement Motivation and The Moderating Role of Digital Literacy

  • Reza Hardian Pratama1*
  • Sri Novita2
  • Purwinahyu3
  • Mun Yah Zahiroh4
  • Eka Gustinasari5
1 Universitas Malahayati image/svg+xml
2 Akademi Keuangan dan Perbankan Grha Arta Khatulistiwa Pontianak
3 Universitas Mulawarman
4 UIN Kiai Ageng Muhammad Besari Ponorogo
5 Universitas Dharma Wacana
* Corresponding Author: Reza Hardian Pratama

Abstract

This study examines the effect of self-efficacy on students’ career readiness in Bandar Lampung, with achievement motivation as a mediating variable and digital literacy as a moderating variable. In an increasingly competitive labor market, students need confidence in their abilities, strong achievement motivation, and adequate digital competencies to prepare for future careers. This study employs a quantitative explanatory approach using survey data collected from 100 university students in Bandar Lampung through purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4 to assess the measurement and structural models, including direct effects, mediation, and moderation. The findings indicate that self-efficacy has a positive and significant effect on achievement motivation and career readiness. Achievement motivation also positively influences career readiness and mediates the relationship between self-efficacy and career readiness; digital literacy positively affects achievement motivation and career readiness. Digital literacy does not consistently strengthen the relationships between self-efficacy, achievement motivation, and career readiness. These findings highlight the importance of developing students’ psychological capabilities alongside digital competencies to improve their preparedness for the transition from higher education to employment. This study contributes to the literature on career readiness by integrating self-efficacy, achievement motivation, and digital literacy into a comprehensive explanatory framework.

Keywords

Self-efficacy Career readiness Achievement motivation Digital literacy University students

How to Cite

Citation Format
Pratama, R. H., Novita, S., Purwinahyu, P., Zahiroh, M. Y., & Gustinasari, E. (2026). Self-Efficacy and Students’ Career Readiness in Bandar Lampung: The Mediating Role of Achievement Motivation and The Moderating Role of Digital Literacy. International Journal of Management Science and Information Technology, 6(2), 3133-3142. https://doi.org/10.35870/ijmsit.v6i2.8956

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Author Biographies

Reza Hardian Pratama, Universitas Malahayati

Management Study Program, Faculty Economics and Management, Universitas Malahayati, Bandar Lampung City, Lampung Province, Indonesia

Sri Novita, Akademi Keuangan dan Perbankan Grha Arta Khatulistiwa Pontianak

Finance and Banking Study Program, Akademi Keuangan dan Perbankan Grha Arta Khatulistiwa Pontianak, Pontianak City, West Kalimantan Province, Indonesia

Purwinahyu, Universitas Mulawarman

Management Study Program, Faculty Economics and Business, Universitas Mulawarman, Samarinda City, East Kalimantan Province, Indonesia

Mun Yah Zahiroh, UIN Kiai Ageng Muhammad Besari Ponorogo

Management Syariah Study Program, Faculty Islamic Economics and Business, UIN Kiai Ageng Muhammad Besari Ponorogo, Ponorogo Regency, East Java Province, Indonesia

Eka Gustinasari, Universitas Dharma Wacana

Digital Bussiness Study Program, Faculty Business Technology and Science, Universitas Dharma Wacana, Metro City, Lampung Province, Indonesia

License

Copyright (c) 2026 Reza Hardian Pratama, Sri Novita, Purniwahyu, Mun Yah Zahiroh, Eka Gustinasari

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This work is licensed under a Creative Commons Attribution 4.0 International License.

This is an open-access journal distributed under the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits unrestricted use, distribution, reproduction, and adaptation in any medium (even commercially), provided appropriate credit is given to the original author(s), a link to the license is provided, and any changes made are indicated. Authors retain copyright without restrictions and grant the journal the right of first publication as well as non-exclusive publishing rights for archiving, indexing, and scholarly dissemination.

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