A Collaborative Model of K-Pop Generation Z Communities and Regional Creative Talent for Strengthening Local Cultural Identity: A PLS-SEM Approach
DOI:
https://doi.org/10.35870/ijmsit.v6i2.8476Keywords:
K-Pop fan community, Generation Z, Regional creative economy talent, Local cultural identity, Collaborative model, PLS-SEMAbstract
This study examines a collaborative model linking Generation Z K-Pop fan communities with regional creative economy talents to strengthen local cultural identity in North Sulawesi, Indonesia. Framed by participatory-culture and co-creation perspectives, the study specifies four latent constructs: K-Pop Generation Z Community, Regional Creative Economy Talent, Strengthening of Local Cultural Identity, and Collaborative Model. Data were collected from 300 K-Pop fans through a purposive-sampling survey and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) in SmartPLS. The measurement model met the criteria for convergent validity, reliability, and discriminant validity across sixty-four indicators. Structural analysis shows that the K-Pop community influences the collaborative model both directly and indirectly, whereas regional creative talent affects the model only indirectly, fully mediated by strengthened local cultural identity. The model explains 69.5% of the variance in the collaborative model and 73.5% in cultural-identity strengthening. These findings indicate that local cultural identity, rather than talent availability alone, is the mechanism that converts fan-community energy and creative talent into concrete cross-sector collaboration, offering practical direction for local governments and creative-economy stakeholders. Because the sample was concentrated in Manado and predominantly female, these findings are context-specific and should be generalized with caution—a limitation that also situates the study within broader debates on glocalization and creative-economy development in Southeast Asia.
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