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The role of FoMO in Mediating the influence of the Korean Wave and Lifestyle on the Consumptive Behavior of generation Z towards Korean cuisine in Garut Regency

  • Mira Maharani1*
  • Dini Turipanam Alamanda2
  • Risma Muhamad Ramdani3
1,2,3 Universitas Garut image/svg+xml
* Corresponding Author: Mira Maharani

Abstract

Investigating how Generation Z consumer habits in Garut Regency are shaped by the Korean Wave and Lifestyle while considering FoMO as a bridge is the main goal of this study. Through a quantitative framework, data was collected from 96 Generation Z respondents who enjoyed Korean content and often bought Korean culinary products in Garut Regency, followed by evaluation through SEM-PLS. Statistical results show that Korean Wave exerts a beneficial and meaningful impact on Consumptive Behavior without showing a substantial association with FoMO. In contrast, lifestyle has been shown to significantly encourage FoMO and Consumptive Behavior, while FoMO itself actively encourages Consumptive Behavior. In addition, FoMO serves as a partial bridge connecting Lifestyle and Consumptive Behavior, but fails to bridge the relationship between Korean Wave and Consumptive Behavior. This kind of insight reveals that young people's consumption patterns come not only from cultural attraction, but also from everyday lifestyle choices and psychological responses developed in the modern digital environment. Practitioners and businesses can use this conclusion as a practical guide when formulating marketing approaches tailored specifically to the Generation Z profile.

Keywords

Korean Wave Lifestyle Fear of Missing Out Consumptive behavior Generation Z

How to Cite

Citation Format
Maharani, M., Alamanda, D. T., & Ramdani, R. M. (2026). The role of FoMO in Mediating the influence of the Korean Wave and Lifestyle on the Consumptive Behavior of generation Z towards Korean cuisine in Garut Regency. International Journal of Management Science and Information Technology, 6(2), 3250-3257. https://doi.org/10.35870/ijmsit.v6i2.8191

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Author Biographies

Mira Maharani, Universitas Garut

Management Study Program, Faculty of Economics, Universitas Garut, Garut Regency, West Java Province, Indonesia

Dini Turipanam Alamanda, Universitas Garut

Management Study Program, Faculty of Economics, Universitas Garut, Garut Regency, West Java Province, Indonesia

Risma Muhamad Ramdani, Universitas Garut

Management Study Program, Faculty of Economics, Universitas Garut, Garut Regency, West Java Province, Indonesia

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Copyright (c) 2026 Mira Maharani, Dini Turipanam Alamanda, Risma Muhamad Ramdani

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