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Keywords: "Digital Marketing Communications"

Peran Marketing Communication dalam Membangun Brand Awareness di The Highland Park Resort Hotel Bogor

Authors: Hervina Afrianti Rahayu, Ika Sartika

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Hervina Afrianti Rahayu: IPB University
Ika Sartika: IPB University
Pages: 996-1007
DOI:  10.35870/jtik.v10i3.5993
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Pengaruh Electronic Word of Mouth dan Komunikasi Pemasaran Digital terhadap Niat Berasuransi (Studi Kasus pada Pengikut Akun Instagram PT Equity Life Indonesia)

Authors: Yuliarti Yuliarti, Cahyanti Baskoro Ratri

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Yuliarti Yuliarti: LSPR Institute of Communication and Business
Cahyanti Baskoro Ratri: LSPR Institute of Communication and Business
Pages: 878-885
DOI:  10.35870/jtik.v10i3.5933
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Analisis Strategi Komunikasi Pemasaran Digital Amura Beauty Care melalui Konten Storytelling Berdasarkan Teori AIDDA

Authors: Vania Juliana, Amiruddin Saleh

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Vania Juliana: IPB University
Amiruddin Saleh: IPB University
Pages: 1688-1697
DOI:  10.35870/jtik.v10i4.7185
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Strategi Komunikasi Pemasaran Media Digital Instagram Coffee Shop Bata Mera Coffee & Cascara dalam Meningkatkan Loyalitas Konsumen

Authors: Aldi Renaldy Hadi Putra, Eka Anisa Sari

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Aldi Renaldy Hadi Putra: Universitas Ahmad Dahlan
Eka Anisa Sari: Universitas Ahmad Dahlan
Pages: 365-373
DOI:  10.35870/jtik.v10i1.5118
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