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Keywords: "Digital technology"

The Influence of Lecturers' Digital Leadership to Digital Competence of Students at Kurnia Jaya Persada University

Authors: Ririn Ayuandira, Irmawati, Farhan Ramadan

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Ririn Ayuandira: Universitas Kurnia Jaya Persada
Irmawati: Universitas Kurnia Jaya Persada
Farhan Ramadan: Universitas Kurnia Jaya Persada
Pages: 118-124
DOI:  10.35870/ijmsit.v6i1.6644
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Optimization of Digital Technology Utilization in Marketing Strategy Development to Enhance the Competitiveness of MSME Products

Authors: Rachmiani, Naufal Haidar Ahmada, Darusman

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Rachmiani: Institut Tekhnologi Sains Muhammadiyah Kolaka Utara
Naufal Haidar Ahmada: Institut Teknologi dan Bisnis Muhammadiyah Purbalingga
Darusman: Universitas Muhammadiyah Pontianak
Pages: 56-66
DOI:  10.35870/ijmsit.v5i1.3648
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Holistic Strategy in Building Competitive Advantage in the Digital Era and Market Disruption

Authors: Wahyu Sri Handono, Yulianto Umar Rofi’i, Upik Sri Sulistyawati

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Wahyu Sri Handono: Institut Teknologi dan Bisnis Muhammadiyah Bali
Yulianto Umar Rofi’i: Institut Teknologi dan Bisnis Muhammadiyah Bali
Upik Sri Sulistyawati: Institut Teknologi dan Bisnis Muhammadiyah Bali
Pages: 492-503
DOI:  10.35870/ijmsit.v4i2.3320
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Leadership Transformation in the Digital Age: Implications for Employee Performance and Engagement in Modern Organizations

Authors: Hanuna Shafariah, Akmil Asril, Redjeki Agoestyowati

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Hanuna Shafariah: Institut Ilmu Administrasi dan Sosial STIAMI
Akmil Asril: Institut Teknologi dan Bisnis Muhammadiyah Bali
Redjeki Agoestyowati: Institut Ilmu Administrasi dan Sosial STIAMI
Pages: 482-491
DOI:  10.35870/ijmsit.v4i2.3372
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Digital Marketing 4.0 and Its Role in Enhancing E-Commerce Competitiveness: Evidence from Coffee Shop Businesses in Indonesia

Authors: Arnolt Kristian Pakpahan, Ayu Ekasari, Verrel Rhein Indra Setiawan

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Arnolt Kristian Pakpahan: Trisakti University
Ayu Ekasari: Trisakti University
Verrel Rhein Indra Setiawan: University of Northampton
Pages: 165-171
DOI:  10.35870/ijmsit.v6i1.6537
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Small Business Empowerment Strategy in the Agricultural Sector Through Digital Entrepreneurship

Authors: Adnan Achmad, Andriani Karto , Akmil Asril

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Adnan Achmad: Samudra University
Andriani Karto : Universitas Nani Bili Nusantara
Akmil Asril: Institut Teknologi dan Bisnis Muhammadiyah Bali
Pages: 326-335
DOI:  10.35870/ijmsit.v4i2.3097
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Digital Marketing Strategy in the Online Fashion Industry

Authors: Wahyu Sri Handono, Anthoneta Kopong, Muhammad Nur Madani

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Wahyu Sri Handono: Institut Teknologi dan Bisnis Muhammadiyah Bali
Anthoneta Kopong: STIE Bukit Zaitun Sorong
Muhammad Nur Madani: STMIK Widya Cipta Dharma
Pages: 119-128
DOI:  10.35870/ijmsit.v4i1.2668
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Application of Smart Technology in Marketing Strategy Development: An Overview of the Hotel Industry in Bali

Authors: Seno Hadi Saputro, Arninda, Ferdy Firmansyah, Munawir

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Seno Hadi Saputro: ISB Atma Luhur
Arninda: Universitas Muhammadiyah Pontianak
Ferdy Firmansyah: Universitas Muhammadiyah Pontianak
Munawir: Institut Teknologi dan Bisnis Muhammadiyah Bali
Pages: 217-225
DOI:  10.35870/ijmsit.v3i2.1491
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The Role of Business Size and Technology Adoption in Enhancing MSME Financial Performance

Authors: Yulianto Umar Rofi'i

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Yulianto Umar Rofi'i: Institut Teknologi dan Bisnis Muhammadiyah Bali
Pages: 201-209
DOI:  10.35870/ijmsit.v5i1.3833
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Utilization of Technology in Human Resource Management Optimizing Efficiency and Productivity in the Digital Era

Authors: Abdus Salam, Munawir

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Abdus Salam: STMIK Indonesia Banda Aceh
Munawir: Institut Teknologi dan Bisnis Muhammadiyah Bali
Pages: 236-245
DOI:  10.35870/ijmsit.v4i2.2910
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Internal Audit Strategies in Strengthening Corporate Governance: A Risk Management and Compliance Analysis

Authors: Sumardi, Fredy Arios Tiblola, Anto Purwadi

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Sumardi: Universitas Tangerang Raya
Fredy Arios Tiblola: STIE Bukit Zaitun Sorong
Anto Purwadi: Sekolah Tinggi Media Komunikasi Trisakti
Pages: 101-109
DOI:  10.35870/ijmsit.v6i1.6545
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Digital Transformation in Banking Management: Optimizing Operational Efficiency and Enhancing Customer Experience

Authors: Yuli Alam, Siti Nur Azizah, Caroline

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Yuli Alam: ITB Bina Sriwijaya Palembang
Siti Nur Azizah: Muhammadiyah University Purwokerto
Caroline: Universitas Sultan Fatah
Pages: 46-55
DOI:  10.35870/ijmsit.v5i1.3646
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Effective Digital Business Management Strategy: A Structured Approach to Turning Challenges into Opportunities for Sustainable Growth and Innovation

Authors: Rizky Zakariyya Rasyad, Putri Nuraini Mawardah

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Rizky Zakariyya Rasyad: STMIK Widya Cipta Dharma
Putri Nuraini Mawardah: STMIK Widya Cipta Dharma
Pages: 366-375
DOI:  10.35870/ijmsit.v4i2.3142
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Optimizing the Human Resource Management Function in Improving Employee Performance in the Digital Era at PT Bahana Swara Asembagus

Authors: Yasmin Naini Bahanan, Lusi Endang Sri Darmawati, Raudatul Jannah

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Yasmin Naini Bahanan: Sekolah Tinggi Keguruan dan Ilmu Pendidikan PGRI Situbondo
Lusi Endang Sri Darmawati: Sekolah Tinggi Keguruan dan Ilmu Pendidikan PGRI Situbondo
Raudatul Jannah: Sekolah Tinggi Keguruan dan Ilmu Pendidikan PGRI Situbondo
Pages: 485-493
DOI:  10.35870/ijmsit.v6i1.6987
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The Influence of Financial Technology and Financial Literacy on Financial Behavior in the Digital Era

Authors: Nugraha Rasyid, Goso, Muhammad Ikbal

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Nugraha Rasyid: Universitas Muhammadiyah Palopo
Goso: Universitas Muhammadiyah Palopo
Muhammad Ikbal: Universitas Muhammadiyah Palopo
Pages: 116-123
DOI:  10.35870/ijmsit.v5i1.3578
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The Effect of Perceived ROI on Perceived Value and Adoption Intention

Authors: Rizki Pratama Johanis Paransa, Rr Chusnu Syarifa Diah Kusuma, Fajar Wahyu Nugroho, Kurnia Wulandari

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Rizki Pratama Johanis Paransa: Universitas Negeri Yogyakarta
Rr Chusnu Syarifa Diah Kusuma: Universitas Negeri Yogyakarta
Fajar Wahyu Nugroho: Universitas Negeri Yogyakarta
Kurnia Wulandari: Universitas Negeri Yogyakarta
Pages: 428-437
DOI:  10.35870/ijmsit.v6i1.6926
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Implementation of Virtual Reality (VR) and Augmented Reality (AR) in Marketing and Service Development to Increase Customers in the Hospitality Sector

Authors: Ahmad Solihin, Siti Nur Azizah, Sutomo

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Ahmad Solihin: Universitas Primagraha
Siti Nur Azizah: Muhammadiyah University Purwokerto
Sutomo: Universitas Tangerang Raya
Pages: 450-458
DOI:  10.35870/ijmsit.v4i2.3200
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Strategic Analysis of Cloud Computing Adoption in E-Commerce Digital Transformation

Authors: Chriestina

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Chriestina: Universitas Multi Data Palembang
Pages: 295-302
DOI:  10.35870/ijmsit.v5i2.4816
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Strategic Management and Market Feasibility of Tegal Tourism: A Digital Transformation Perspective

Authors: Dwi Novita Cahyaningtyas Permatasari, Deddy Kurniawan Halim, Dinar Sukma Pramesti, Vivi

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Dwi Novita Cahyaningtyas Permatasari: Politeknik Internasional Bali
Deddy Kurniawan Halim: Triatma Mulya University
Dinar Sukma Pramesti: Politeknik Internasional Bali
Vivi: Politeknik Internasional Bali
Pages: 400-415
DOI:  10.35870/ijmsit.v6i1.6964
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Service Promotion Strategies in the Digital Economy Era: Leveraging Technology and Electronic Communications to Face Challenges and Seize Opportunities

Authors: Sinarwaty, Rachmiani

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Sinarwaty: Haluoleo University
Rachmiani: Univesritas Muhammadiyah Kolaka Utara
Pages: 438-446
DOI:  10.35870/ijmsit.v6i1.6952
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Intelligent Systems for Sustainable Digital Ecosystems in Fast-Food Services: Shaping Generation Z Consumption Behaviors and Environmental Outcomes

Authors: Andreas Aji Purbokusumo, M. Farid Wajdi, Muhammad Sholahuddin, Fadloli

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Andreas Aji Purbokusumo: Universitas Muhammadiyah Surakarta
M. Farid Wajdi: Universitas Muhammadiyah Surakarta
Muhammad Sholahuddin: Universitas Muhammadiyah Surakarta
Fadloli: Universitas Terbuka Surakarta
Pages: 316-330
DOI:  10.35870/ijmsit.v6i1.6808
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Tableau-Based Business Intelligence Analysis For the 4P Strategy and Product Sales KPIs in Vending Machines at Minori Group

Authors: Lambok Rommy Sulaeman, Chowal Jundy Kumoro, Syaban Maulana, Davina Clarissa Rabbani

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Lambok Rommy Sulaeman: Politeknik Takumi
Chowal Jundy Kumoro: Politeknik Takumi
Syaban Maulana: Politeknik Takumi
Davina Clarissa Rabbani: Politeknik Takumi
Pages: 473-479
DOI:  10.35870/ijmsit.v5i2.5979
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Exploring the Influence of Gamification on Financial Behavior in Digital Financial Applications: A Systematic Literature Review

Authors: Aisyah Shabira Yavie, Intan Rizky Mutiaz

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Aisyah Shabira Yavie: Institut Teknologi Bandung
Intan Rizky Mutiaz: Institut Teknologi Bandung
Pages: 305-315
DOI:  10.35870/ijmsit.v6i1.6789
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Evaluation of the Effectiveness of Using Yokke EDC in Supporting Payment Transactions at Alfamart in the Banda Aceh Region

Authors: Kiki Putri Amelia, Melvi Havizatun, Nabil Aufar

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Kiki Putri Amelia: Universitas Muhammadiyah Aceh
Melvi Havizatun: Universitas Muhammadiyah Aceh
Nabil Aufar: Universitas Muhammadiyah Aceh
Pages: 526-536
DOI:  10.35870/ijmsit.v6i1.6585
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The Relationship Between Performance Management and The Quality of Animal, Fish, and Plant Quarantine Services

Authors: Apris Beniawan, Lijan Poltak Sinambela

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Apris Beniawan: Nasional University
Lijan Poltak Sinambela: Nasional University
Pages: 32-38
DOI:  10.35870/ijmsit.v5i1.3621
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