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Keywords: "Digital marketing"

The Influence of Digital Marketing Capability on the Marketing Performance of MSMEs in the Digital Transformation Era: The Moderating Role of Customer Satisfaction

Authors: Sri Mulyono, Ika Ramadani

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Sri Mulyono: Universitas Horizon Indonesia
Ika Ramadani: Universitas Horizon Indonesia
Pages: 125-132
DOI:  10.35870/ijmsit.v6i1.6520
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Digital Marketing Strategy in the Online Fashion Industry

Authors: Wahyu Sri Handono, Anthoneta Kopong, Muhammad Nur Madani

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Wahyu Sri Handono: Institut Teknologi dan Bisnis Muhammadiyah Bali
Anthoneta Kopong: STIE Bukit Zaitun Sorong
Muhammad Nur Madani: STMIK Widya Cipta Dharma
Pages: 119-128
DOI:  10.35870/ijmsit.v4i1.2668
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Optimization of Digital Technology Utilization in Marketing Strategy Development to Enhance the Competitiveness of MSME Products

Authors: Rachmiani, Naufal Haidar Ahmada, Darusman

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Rachmiani: Institut Tekhnologi Sains Muhammadiyah Kolaka Utara
Naufal Haidar Ahmada: Institut Teknologi dan Bisnis Muhammadiyah Purbalingga
Darusman: Universitas Muhammadiyah Pontianak
Pages: 56-66
DOI:  10.35870/ijmsit.v5i1.3648
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Digital Marketing 4.0 and Its Role in Enhancing E-Commerce Competitiveness: Evidence from Coffee Shop Businesses in Indonesia

Authors: Arnolt Kristian Pakpahan, Ayu Ekasari, Verrel Rhein Indra Setiawan

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Arnolt Kristian Pakpahan: Trisakti University
Ayu Ekasari: Trisakti University
Verrel Rhein Indra Setiawan: University of Northampton
Pages: 165-171
DOI:  10.35870/ijmsit.v6i1.6537
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Tableau-Based Business Intelligence Analysis For the 4P Strategy and Product Sales KPIs in Vending Machines at Minori Group

Authors: Lambok Rommy Sulaeman, Chowal Jundy Kumoro, Syaban Maulana, Davina Clarissa Rabbani

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Lambok Rommy Sulaeman: Politeknik Takumi
Chowal Jundy Kumoro: Politeknik Takumi
Syaban Maulana: Politeknik Takumi
Davina Clarissa Rabbani: Politeknik Takumi
Pages: 473-479
DOI:  10.35870/ijmsit.v5i2.5979
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Analysis of the Influence of Digital Marketing Strategies on Customer Loyalty in the Tiktok E-Commerce Industry

Authors: Yayuk Pratiwi Seran, Ririn Ayuandira, Hendriawan Patadungan, Rima Yanti, Asti

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Yayuk Pratiwi Seran: Universitas Kurnia Jaya Persada
Ririn Ayuandira: Universitas Kurnia Jaya Persada
Hendriawan Patadungan: Universitas Kurnia Jaya Persada
Rima Yanti: Universitas Kurnia Jaya Persada
Asti: Universitas Kurnia Jaya Persada
Pages: 356-361
DOI:  10.35870/ijmsit.v5i2.4642
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The Impact of Social Media Marketing on Brand Loyalty: The Role of Brand Trust and Brand Equity as Mediating Variables

Authors: Sutomo, Sumardi, Lesna Purnawan, Unes Juhaeni

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Sutomo: Universitas Tangerang Raya
Sumardi: Universitas Tangerang Raya
Lesna Purnawan: Universitas Tangerang Raya
Unes Juhaeni: Universitas Tangerang Raya
Pages: 386-395
DOI:  10.35870/ijmsit.v5i2.5651
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The Effect of Perceived ROI on Perceived Value and Adoption Intention

Authors: Rizki Pratama Johanis Paransa, Rr Chusnu Syarifa Diah Kusuma, Fajar Wahyu Nugroho, Kurnia Wulandari

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Rizki Pratama Johanis Paransa: Universitas Negeri Yogyakarta
Rr Chusnu Syarifa Diah Kusuma: Universitas Negeri Yogyakarta
Fajar Wahyu Nugroho: Universitas Negeri Yogyakarta
Kurnia Wulandari: Universitas Negeri Yogyakarta
Pages: 428-437
DOI:  10.35870/ijmsit.v6i1.6926
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The Role of Customer Experience in Shaping Purchase Decisions: The Mediating Effect of Customer Engagement on Digital E-Commerce Platforms

Authors: Firdaus, M. Rully Sjahirul Alim, Kukuh Mulyanto, Abdullah, Asepta Hendriyanto, Nuruddin Mahmud, Fiderius Ismanto, Heru Yulianto, Alis Arifa Rahman

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Firdaus: Universitas Muhammadiyah Semarang
M. Rully Sjahirul Alim: Universitas Muhammadiyah Semarang
Kukuh Mulyanto: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Abdullah: Sekolah Tinggi Ilmu Ekonomi Totalwin
Asepta Hendriyanto: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Nuruddin Mahmud: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Fiderius Ismanto: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Heru Yulianto: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Alis Arifa Rahman: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Pages: 277-286
DOI:  10.35870/ijmsit.v6i1.6627
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Implementation of Virtual Reality (VR) and Augmented Reality (AR) in Marketing and Service Development to Increase Customers in the Hospitality Sector

Authors: Ahmad Solihin, Siti Nur Azizah, Sutomo

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Ahmad Solihin: Universitas Primagraha
Siti Nur Azizah: Muhammadiyah University Purwokerto
Sutomo: Universitas Tangerang Raya
Pages: 450-458
DOI:  10.35870/ijmsit.v4i2.3200
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The Impact of Social Media Usage on MSME Performance: The Role of Innovation Capability as a Moderating Factor

Authors: Willyan Sahetapy, Agustinus Biay, Rusdi

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Willyan Sahetapy: Sekolah Tinggi Ilmu Ekonomi Bukit Zaitun
Agustinus Biay: Sekolah Tinggi Ilmu Ekonomi Bukit Zaitun
Rusdi: Universitas Muhammadiyah Sorong
Pages: 271-278
DOI:  10.35870/ijmsit.v5i2.4555
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Sustainable Cacao Agritourism Development Strategy for Cau Chocolate Bali

Authors: Putu Yudika Budi Kusuma, I Wayan Agus Selamet

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Putu Yudika Budi Kusuma: Politeknik Nasional
I Wayan Agus Selamet: Politeknik Nasional
Pages: 258-265
DOI:  10.35870/ijmsit.v6i1.6557
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The Effect of Product Advertising Through YouTube Media on Brand Awareness, Brand Image, and Purchase Intentions in the Millennial Generation

Authors: Fariz Irfandi, Agus Abdurrahman

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Fariz Irfandi: Islamic University of Indonesia
Agus Abdurrahman: Islamic University of Indonesia
Pages: 237-244
DOI:  10.35870/ijmsit.v3i2.1534
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Application of Smart Technology in Marketing Strategy Development: An Overview of the Hotel Industry in Bali

Authors: Seno Hadi Saputro, Arninda, Ferdy Firmansyah, Munawir

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Seno Hadi Saputro: ISB Atma Luhur
Arninda: Universitas Muhammadiyah Pontianak
Ferdy Firmansyah: Universitas Muhammadiyah Pontianak
Munawir: Institut Teknologi dan Bisnis Muhammadiyah Bali
Pages: 217-225
DOI:  10.35870/ijmsit.v3i2.1491
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Understanding Impluse Buying in Tiktok Shop: An Investigation into Hedonic and Utilitarian Browsing in Indonesia

Authors: Gezha Meisya Azzahra, Anton Agus Setyawan

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Gezha Meisya Azzahra: Universitas Muhammadiyah Surakarta
Anton Agus Setyawan: Universitas Muhammadiyah Surakarta
Pages: 175-182
DOI:  10.35870/ijmsit.v5i1.3801
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