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Keywords: "Digital Branding"

The Effect of Perceived ROI on Perceived Value and Adoption Intention

Authors: Rizki Pratama Johanis Paransa, Rr Chusnu Syarifa Diah Kusuma, Fajar Wahyu Nugroho, Kurnia Wulandari

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Rizki Pratama Johanis Paransa: Universitas Negeri Yogyakarta
Rr Chusnu Syarifa Diah Kusuma: Universitas Negeri Yogyakarta
Fajar Wahyu Nugroho: Universitas Negeri Yogyakarta
Kurnia Wulandari: Universitas Negeri Yogyakarta
Pages: 428-437
DOI:  10.35870/ijmsit.v6i1.6926
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Optimizing Natural Resource Products through Sustainable Branding, Human Capital Strengthening, and Financial Resilience in the Age of Millennial and Gen Z Consumers

Authors: Ni Luh Laksmi Rahmantari, Agus Putra Mardika, I Gusti Ayu Lia Yasmita, I Putu Dharmawan Suryagita Susila Putra, Ni Komang Mela Tri Utari

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Ni Luh Laksmi Rahmantari: Universitas Tabanan
Agus Putra Mardika: Universitas Tabanan
I Gusti Ayu Lia Yasmita: Universitas Tabanan
I Putu Dharmawan Suryagita Susila Putra: Universitas Tabanan
Ni Komang Mela Tri Utari: Universitas Tabanan
Pages: 464-472
DOI:  10.35870/ijmsit.v5i2.5961
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Building Sustainable Branding in the Hospitality & Tourism Industry: Integrating Corporate Identity, Social Responsibility, and Reputation

Authors: Suyamto, Dian Deliana, Sujatmiko

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Suyamto: Universitas Muhammadiyah Karanganyar
Dian Deliana: Universitas Muhammadiyah Karanganyar
Sujatmiko: Universitas Muhammadiyah Karanganyar
Pages: 279-287
DOI:  10.35870/ijmsit.v5i2.4609
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The Mediating Role of Brand Image in Celebrity Endorser and E-WOM Effects on Gen Z's MS GLOW Purchase Decisions in Semarang

Authors: Shandya Aissy Syafaq, Firdaus, Zailani Abdullah

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Shandya Aissy Syafaq: Universitas Muhammadiyah Semarang
Firdaus: Universitas Muhammadiyah Semarang
Zailani Abdullah: University of Malaysia Kelantan
Pages: 142-152
DOI:  10.35870/ijmsit.v6i1.6625
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