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Keywords: "Purchase Decision"

Strategi Edukasi Produk Bancassurance AIA Terhadap Keputusan Pembelian Nasabah PT BANK CENTRAL ASIA (Tbk)

Authors: Clarissa Octaviani Sutrisna, Arie Hendra Saputro

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Clarissa Octaviani Sutrisna: Universitas Indonesia Membangun
Arie Hendra Saputro: Universitas Indonesia Membangun
Pages: 1991-1998
DOI:  10.35870/jemsi.v11i3.4271
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Peran Live Streaming Shopee terhadap Pengambilan Keputusan Konsumen Generasi Z

Authors: Nabil Ar Araaf, Ati Mustikasari

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Nabil Ar Araaf: Universitas Telkom
Ati Mustikasari: Universitas Telkom
Pages: 4668-4679
DOI:  10.35870/jemsi.v11i5.5062
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Pengaruh Harga, Brand Image, dan Electronic Word of Mouth (e-WOM) Terhadap Keputusan Pembelian Produk Skincare Korea: SKIN1004 di Tiktok Shop

Authors: Febriani Utami, Dadan Abdul Aziz Mubarok

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Febriani Utami: Universitas Indonesia Membangun
Dadan Abdul Aziz Mubarok: Universitas Indonesia Membangun
Pages: 2815-2826
DOI:  10.35870/jemsi.v11i4.4556
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Lifestyle, Social Media Marketing dan Price Discounts sebagai Faktor Strategis dalam Keputusan Pembelian Prior.id di Sidoarjo

Authors: Nonik Atika Aprilia Rosa, Dewi Komala Sari, Misti Hariasih

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Nonik Atika Aprilia Rosa: Universitas Muhammadiyah Sidoarjo
Dewi Komala Sari: Universitas Muhammadiyah Sidoarjo
Misti Hariasih: Universitas Muhammadiyah Sidoarjo
Pages: 3165-3178
DOI:  10.35870/jemsi.v12i4.6512
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Pengaruh Citra Merek, E-WOM dan Customer Rating Terhadap Keputusan Pembelian Skincare Glad2Glow di Kota Batam

Authors: Syahrinda Fina, Inda ukati

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Syahrinda Fina: Universitas Putera Batam
Inda ukati: Universitas Putera Batam
Pages: 1340-1351
DOI:  10.35870/jemsi.v12i2.6216
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Pengaruh Pengalaman Belanja Online, Gaya Hidup, dan Kualitas Produk Terhadap Keputusan Pembelian Skincare Npure di E-Commerce TikTok Shop

Authors: Annensi Perawati, Mauli Siagian

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Annensi Perawati: Universitas Putera Batam
Mauli Siagian: Universitas Putera Batam
Pages: 1530-1541
DOI:  10.35870/jemsi.v12i2.6211
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The Impact Of Lifestyle And Product Attractiveness On Purchasing Decisions Aceh SMEs Coffee Products

Authors: Yusrawati, Syarifah Maihani, Al Mahfud Saputra, Emi Safrina, Sri Murniyanti

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Yusrawati: Almuslim University
Syarifah Maihani: Almuslim University
Al Mahfud Saputra: Universitas Almuslim
Emi Safrina: Almuslim University
Sri Murniyanti: Almuslim University
Pages: 3145-3153
DOI:  10.35870/jemsi.v10i6.3264
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Pengaruh Social Media Marketing dan Labelisasi Halal Terhadap Keputusan Pembelian Produk Wardah

Authors: Yuni Ayu Safitri, Zulfan Yusuf, Sarboini Sarboini, Edi Saputra

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Yuni Ayu Safitri: Universitas Abulyatama
Zulfan Yusuf: Universitas Serambi Mekkah
Sarboini Sarboini: Universitas Serambi Mekkah
Edi Saputra: Universitas Abulyatama
Pages: 4092-4098
DOI:  10.35870/jemsi.v12i4.7608
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Pengaruh  Promosi Elektronik dan Inovasi Produk Terhadap Keputusan Pembelian Pada Produk Mixue di Garut

Authors: Endah Ridanengsih, Risma Rahma Nisa, Sri Vinka Nabila, Refina Nazza Ilhami, Hilman Rismanto

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Endah Ridanengsih: Universitas Garut
Risma Rahma Nisa: Universitas Garut
Sri Vinka Nabila: Universitas Garut
Refina Nazza Ilhami: Universitas Garut
Hilman Rismanto: Universitas Garut
Pages: 2584-2592
DOI:  10.35870/jemsi.v12i3.6429
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The Influence of Advertising, Lifestyle, and Packaging On Purchase Decisions of Kopi Kenangan in Batam City

Authors: Putri Mayanglay, Wasiman Wasiman

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Putri Mayanglay: Putera Batam University
Wasiman Wasiman: Putera Batam University
Pages: 1800-1810
DOI:  10.35870/jemsi.v12i2.6341
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Pengaruh Harga, Promosi, dan Kualitas Pelayanan Terhadap Keputusan Pembelian Kopi Kenangan Cabang Margacinta Kota Bandung

Authors: Nurliana Aulia, Ridho Riadi Akbar

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Nurliana Aulia: Universitas INABA
Ridho Riadi Akbar: Universitas INABA
Pages: 335-346
DOI:  10.35870/jemsi.v11i1.3653
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Analysis of The Influence of Brand Ambassador in Building Brand Image on The Purchase Decision of Samsung Smartphone Products Customers

Authors: Abdul Manap, Yusmita Hawari, Andriani Lubis, Zurlina Lubis, Asep Saepullah

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Abdul Manap: Universitas Jayabaya
Yusmita Hawari: Universitas Jayabaya
Andriani Lubis: Universitas Jayabaya
Zurlina Lubis: Universitas Jakarta Internasional
Asep Saepullah: Universitas Jayabaya
Pages: 2029-2034
DOI:  10.35870/jemsi.v9i5.1529
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Pengaruh Social Media Marketing Activities dan Lifestyle terhadap Keputusan Pembelian Generasi Z di Coffee shop Garut

Authors: Maitri Putri Noer Haifa, Hilman Rismanto, Gita Garliani

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Maitri Putri Noer Haifa: Universitas Garut
Hilman Rismanto: Universitas Garut
Gita Garliani: Universitas Garut
Pages: 3332-3343
DOI:  10.35870/jemsi.v12i4.6593
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Analisis Peran Testimoni dan Kyualitas Pelayanan Terhadap Keputusan Pembelian Mie Gacoan di Garut

Authors: Hilman Rismanto, Aulia Agustina, Asep Kuswendi, Firdan Rustandi, Sandi Mustapa

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Hilman Rismanto: Universitas Garut
Aulia Agustina: Universitas Garut
Asep Kuswendi: Universitas Garut
Firdan Rustandi: Universitas Garut
Sandi Mustapa: Universitas Garut
Pages: 3222-3230
DOI:  10.35870/jemsi.v12i4.6454
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Pengaruh Strategi Promosi Harga Bundling Terhadap Keputusan Pembelian di Platform E-Commerce: Tiktokshop

Authors: Dzakiya Rahmanita, Rabhi Fathan Muhammad

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Dzakiya Rahmanita: Universitas Singaperbangsa Karawang
Rabhi Fathan Muhammad: Universitas Singaperbangsa Karawang
Pages: 972-981
DOI:  10.35870/jemsi.v12i1.6004
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Pengaruh Brand Awareness dan Store Atmosphere Terhadap Keputusan Pembelian Brand First And Famous Kota Bandung

Authors: Yurni Fadhillah, Aldy Santo Hegiarto

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Yurni Fadhillah: Universitas Teknologi Digital Bandung
Aldy Santo Hegiarto: Universitas Teknologi Digital Bandung
Pages: 5121-5131
DOI:  10.35870/jemsi.v11i6.5087
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The Influence of USP and E-WOM on Brand Trust and Its Impact on Purchasing Decisions

Authors: Rendy Dwi Purnomo, Donni Junipriansa

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Rendy Dwi Purnomo: Telkom University
Donni Junipriansa: Telkom University
Pages: 3504-3515
DOI:  10.35870/jemsi.v11i5.4629
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Pengaruh Celebrity Endorsement Terhadap Keputusan Pembelian British Propolis

Authors: Rizky Ramadevi Elakarci, Netti Nurlenawati, Dexi Triadinda

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Rizky Ramadevi Elakarci: Universitas Buana Perjuangan Karawang
Netti Nurlenawati: Universitas Buana Perjuangan Karawang
Dexi Triadinda: Universitas Buana Perjuangan Karawang
Pages: 1695-1708
DOI:  10.35870/jemsi.v11i3.4191
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Pengaruh Citra Merek dan Influencer Marketing Terhadap Keputusan Pembelian Pada Produk Glad2glow di Tiktok

Authors: Apsari Indriani Fatimah, Netti Nurlenawati, Dexi Triadinda

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Apsari Indriani Fatimah: Universitas Buana Perjuangan
Netti Nurlenawati: Universitas Buana Perjuangan
Dexi Triadinda: Universitas Buana Perjuangan
Pages: 1649-1658
DOI:  10.35870/jemsi.v11i3.4187
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Pengaruh Rating dan Online Customer Review Terhadap Keputusan Pembelian Secara Online Pada Marketplace Shopee

Authors: Geta Ambartiasari, Zulfan Yusuf, Kasmaniar, Sarboini, Saiful Amri

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Geta Ambartiasari: Universitas Serambi Mekkah
Zulfan Yusuf: Universitas Serambi Mekkah
Kasmaniar: Universitas Serambi Mekkah
Sarboini: Universitas Serambi Mekkah
Saiful Amri: Universitas Serambi Mekkah
Pages: 1345-1351
DOI:  10.35870/jemsi.v11i3.4094
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Menganalisi Daya Tarik Cafe Mbah Dharmo Ambarawa: Peran Harga, Promosi dan Kualitas Produk Dalam Keputusan Pembelian

Authors: Ari Saputra, Fajar Suryatama, M. Arif Rakhman

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Ari Saputra: Universitas Darul Ulum Islamic Center Sudirman Guppi (UNDARIS)
Fajar Suryatama: Universitas Darul Ulum Islamic Center Sudirman Guppi (UNDARIS)
M. Arif Rakhman: Universitas Darul Ulum Islamic Center Sudirman Guppi (UNDARIS)
Pages: 1104-1113
DOI:  10.35870/jemsi.v11i2.3980
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Apakah Hedonic Shopping Motivation, Sales Promotion & Digital Payment Dapat Mendorong Keputusan Impulsive Buying?: Survei Pada Konsumen Generasi Z Wilayah Kecamatan Bergas yang Berbelanja di Shopee

Authors: Puput Novelia Putri, Nurmiyati, Nunuk Supraptini

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Puput Novelia Putri: Universitas Darul Ulum Islamic Centre Sudirman Guppi
Nurmiyati: Universitas Darul Ulum Islamic Centre Sudirman Guppi
Nunuk Supraptini: Universitas Darul Ulum Islamic Centre Sudirman Guppi
Pages: 1040-1050
DOI:  10.35870/jemsi.v11i2.3962
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Pengaruh Brand Awareness, Harga dan Kualitas Produk Terhadap Keputusan Pembelian Atap Plastik UPVC Maspion di Kota Bandung

Authors: Nisa Nuraeni Aenudin, Arie Hendra Saputro

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Nisa Nuraeni Aenudin: Universitas Indonesia Membangun
Arie Hendra Saputro: Universitas Indonesia Membangun
Pages: 761-773
DOI:  10.35870/jemsi.v11i2.3883
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Pengaruh Brand Awareness, Influencer Marketing dan Harga Terhadap Keputusan Pembelian pada Produk Sunscreen Nivea di Kota Bandung

Authors: Selvia Pebriyani, Ridho Riadi Akbar

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Selvia Pebriyani: Universitas Indonesia Membangun
Ridho Riadi Akbar: Universitas Indonesia Membangun
Pages: 355-365
DOI:  10.35870/jemsi.v11i1.3659
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Analysis of the Influence of Product Quality, Brand Image and Country of Origin on Purchase Decision of Xiaomi Mobile Phone Products

Authors: Frans Sudirjo, Henny Dwijayani, Ana Fitriyatul Bilgies, Andriya Risdwiyanto, Nurlaili Rahmi

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Frans Sudirjo: Universitas 17 Agustus 1945 Semarang
Henny Dwijayani: Affiliation name not available
Ana Fitriyatul Bilgies: Darul Ulum Islamic University
Andriya Risdwiyanto: Universitas Proklamasi 45
Nurlaili Rahmi: Politeknik Negeri Sriwijaya
Pages: 1932-1936
DOI:  10.35870/jemsi.v9i5.1485
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