Lau VG, Wasiman W. The Influence of Brand Image, Advertising Appeal, and Lifestyle on The Purchase Intention of Janji Jiwa Consumer. J. Ekon. Manaj. Akunt. [Internet]. 2026 Apr. 1 [cited 2026 Apr. 16];12(2):1784-93. Available from: https://journal.lembagakita.com/jemsi/article/view/6337