Purnomo, Rendy Dwi, and Donni Junipriansa. “The Influence of USP and E-WOM on Brand Trust and Its Impact on Purchasing Decisions”. JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) 11, no. 5 (October 1, 2025): 3504–3515. Accessed June 1, 2026. https://journal.lembagakita.com/jemsi/article/view/4629.