Suryanto, Chelsea Patricia, and Dewi Mustikasari Immanuel. “Hooked in Seconds: How Content Quality and Engagement Trigger Gen Z’s Impulse Buying Online”. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), vol. 12, no. 2, Apr. 2026, pp. 1811-25, https://doi.org/10.35870/jemsi.v12i2.6466.