Y. Fadhillah and A. S. Hegiarto, “Pengaruh Brand Awareness dan Store Atmosphere Terhadap Keputusan Pembelian Brand First And Famous Kota Bandung”, J. Ekon. Manaj. Akunt., vol. 11, no. 6, pp. 5121–5131, Dec. 2025, doi: 10.35870/jemsi.v11i6.5087.