Maulana, Noveri. 2026. “Analyzing Fit Mediation in The Tourism Marketing Strategy: The Influence of Risk Perception Toward Tourist Behavior”. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi) 12 (2): 1282-93. https://doi.org/10.35870/jemsi.v12i2.6035.