PUTRICIA, Jocelline Aarona; IMMANUEL, Dewi Mustikasari. In Influencers We Trust: How TikTok Content Shapes Gen Z’s Brand Awareness and Buying Intention. JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi), [S. l.], v. 12, n. 3, p. 2297–2316, 2026. DOI: 10.35870/jemsi.v12i3.6464. Disponível em: https://journal.lembagakita.com/jemsi/article/view/6464. Acesso em: 1 jun. 2026.