PUTRA, Mohamad Rafie Eka; KHOIRIAH, Della Azmiatul; AGIL, Mochamad; ANTASARI, Sakinah Aulia. Pengaruh Brand Trust dan Brand Awareness terhadap Purchase Decision di Kopi Kenangan Garut (Studi Kasus Generasi Z di Garut Kota). JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi), [S. l.], v. 12, n. 3, p. 2796–2804, 2026. DOI: 10.35870/jemsi.v12i3.6437. Disponível em: https://journal.lembagakita.com/jemsi/article/view/6437. Acesso em: 7 jun. 2026.