CONSTANTINE, Angwen; BARKAH, Barkah; AHMADI, Ahmadi; HERIYADI, Heriyadi; PEBRIANTI, Wenny. Pengaruh Consumer Animosity dan Negative E-Wom Terhadap Purchase Intention: Peran Mediasi Brand Image Pada KFC Indonesia. JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi), [S. l.], v. 12, n. 3, p. 2349–2359, 2026. DOI: 10.35870/jemsi.v12i3.6399. Disponível em: https://journal.lembagakita.com/jemsi/article/view/6399. Acesso em: 13 jun. 2026.